Here comes "Pandora Me", the new line of micro charms, earrings, bracelets and brooches in 925 Sterling Silver that celebrates symbolism. And it features eco-committed celeb Millie Bobby Brown
Pandora Me is the new collection of micro charms, stud earrings, bracelets and brooches in 925 Sterling Silver which celebrates the most significant thing there is: i symbols.
We are a species (the human one) and a generation (the 3.0 one) that makes extensive use of symbology and messaging: emoticons, gestures, drawings, emojis and vectors are part of the DNA of today's society.
To express a message as well as to express an emotion, Pandora has therefore chosen to incorporate miniature drawings into its creations. Small in size but big in meaning.
Hand-finished 925 Sterling Silver Symbols make Pandora Me jewels unique, functioning as powerful personality indicators that can be interpreted in infinite ways.
From blue moons to bees, from musical notes to magical unicorns, each piece has a meaning.
Indeed: a thousand meanings! It's up to the wearer to define it. And it is up to the beholder, then, to read the symbol in one way or another.
Pandora Me is also very current for hers commitment to sustainability: the 925 Sterling Silver it is made of is recycled and decorated with responsible stones.
Even the new face of the collection is very eco-friendly: it is the actress and activist Millie Bobby Brown, famous for the TV series Stranger Things and always at the forefront of the war against pollution.
The photos of the campaign were taken by photographer Cass Bird and immortalize Brown wearing her heart symbols, sharing the personal stories behind each piece.
Pandora Me jewels will be available in stores and on the e-store starting from 3 October.