Giorgio Armani launches the new revised version of his first bag. Personally designed by the designer in 1995, it was launched during Fashion Week in six new and very current variations
The first is never forgotten, it is appropriate to say it on the occasion of the launch of the review of the first bag designed by Giorgio Armani. Which today arrives with totally renewed features and details, confirming itself as super current.
It was the year 1995 and the designer created it in collaboration with the best Italian leather masters, baptizing it the Before.
Now it returns in all its glory, reinterpreted in a contemporary key.
The archetypal bag from the nineties inspired by the design and some details of the jackets (like the pleats of the corners and the roundness of the cuts) was presented on the occasion of Milan Fashion Week.
The variants in which it is repeated from time to time arise from synthesis between past and future.
Six new bags inspired by the original Nineties brand, all characterized by modern manufacturing techniques, always careful manual processing and tailored stitching with pinpoint precision.
A new exciting chapter that tells the evolution of Made in Italy craftsmanship. On the contrary: six new chapters, one for each model!
The First includes the classic variant with the characteristic side mounted with double bellows, an updated version of it (rectangular it is bigger), two trunks of different sizes And two shell clutches.
The shoulder models and totes can be carried by hand or over the shoulder, thanks to the double sliding handle.
The bags are available in the most delicate vegetable calf (kept in natural colors) and soft palmellato calfskin, a material of excellence perfect for everyday use that is obtained with a handmade process.
The result? Extreme softness of the skin!
The palette includes eleven shades of colors: white, ice, nude, leather, burgundy, dark brown, black, grass green, military green, red and baby blue.
For the evening the elegant variants in lacquer or silk satin, in shiny crocodile or in lizard are perfect.
Even the most eccentric version, in turtle-effect printed patent leather, will be a must-have of the season.
The First will be on sale in stores starting in December but there will be a teasing phase on e-commerce starting from September 21st until October 1st.
And from 22 September to 1 October it can also be purchased in the Giorgio Armani boutique in Milan.