Stand Strong: meets Alice Venturi
Stand Strong: meets Alice Venturi

We met Alice Venturi aka Alice Like Audrey for you to tell us what it means to be a beauty influencer

Many of you will know Alice Venturi like Alice Like Audrey, beauty influencer and first of all beauty vlogger which puts transparency first and has managed to establish a relationship of absolute trust with its followers.

Alice has a contagious smile, sunny and in her eyes we read her soul without filters, because Alice shows herself just as she is, in real life as online, without having created any "character".

We wanted to ask you a few questions because today we need women like her, of new modern heroines: strong, courageous, optimistic and open to the future, but always with their feet firmly planted on the ground.

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When did you realize that the digital world would be your future?

I started making videos for passion, while I was studying architecture in Florence. At a certain point, companies started asking me for a certificate as a make-up artist because in those days there was still a lot of mistrust and companies were looking for professional qualifications. I followed my instincts, and for me it was a real leap into the void. Before there was a lot of distrust and fear on the part of companies towards non-professional people, today the influencers have been completely cleared through customs. Today social networks offer many opportunities. It's all up to the followers to find the person they trust the most.

It takes a lot of courage and determination to make your dreams come true. Have you faced obstacles along your path?

Many. Just the other day Facebook showed me a memory from 8 years ago, when I had a down time about Youtube. It was the period of the first wave of haters, I didn't want to continue anymore because I felt very hurt. I have always believed a lot in the collaborations that I have done but in those days people accused me of being "hustlers". Now this is no longer the case, we have passed that historical moment, but then it was a gallows through which you had to pass by force. I resisted and made it. Today I feel very lucky because I have established a relationship of complete trust with my community.


Do you have any advice for those who would like to take the same path as you?

Today it is of fundamental importance to be able to stand out from the crowd. Over the years the naturalness has been lost a bit, compared to 10 years ago. It is important to get ahead as a goal, not "I want to be famous", but "I want to tell something". If you don't have a real passion and you don't know how to update yourself, it is very difficult to keep this job for a long time. And then there are the technical skills that must always keep up with technological innovations! Then remember that you have to get used to living for the day, because anything can happen.

Have you become the person you wanted to be?

I have never had an idea of a fixed person in mind, but I can tell you that today I am very happy, proud and proud of what I do. Despite the difficult moments my followers have always been very close to me, a real, authentic relationship has been established.

What does it mean for you to be "your own idol"?

The first thing of all is not to come to terms, never, ever. I said no to a lot of jobs just because I didn't want to come to terms. Be honest and transparent, always.

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