Video: Max & Co. presents the Spring Summer 2020 collection and a new look
2024 Author: Devin Ellington | [email protected]. Last modified: 2024-02-01 08:45
At the gates of a new decade, the brand of the Max Mara group opens its doors to a "new wave"
THE 30 years, you know, I'm a important milestone: they bring a new awareness of who we are and, above all, of who we want to become.
Max & Co. he made them in 2016 but he is with the 2019, at the gates of a new decade, which has (re) thinking about its own future.
And it does so with the Spring Summer 2020 collection and with Elia Maramotti (the third generation of the family) at the helm of the group's contemporary brand Max Mara.
A new course for the brand that becomes one reflection about its identity: high offer quality, durability, design always attentive to trends remain the concept of Max & Co., which looks to the future and its customers today and, above all, tomorrow!
Dynamic women, constantly on the move, who need quality, versatile and functional garments to accompany them day by day.
Hence the idea of aiming for pieces that, collection after collection, will become iconic: as the RUNAWAY coat with clean and timeless lines, declined in a rainbow palette, the sneakers in mesh OYA, to wear all day, the bag DOT with its retro allure, the TEE with the new logo.
Because the new "beginning" starts from this: conceived by the London graphic studio Made Thought, the logo maintains its grace and its fresh and sophisticated appeal, combining with a strong impact color, a red lipstick which will become the fil rouge (ça va sans dire) of labels and shopping bags.
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