Table of contents:
- TOMMYNOW: the experiential fashion show at the Apollo Theater in Harlem
- TommyXZendaya: the new collection for autumn 2019
- TommyXZendaya: the new campaign for autumn 2019
- TommyXZendaya: the garments of the new collection for autumn 2019
Video: Tommy Hilfiger presents TOMMYNOW and launches the new "TommyXZendaya" collection
2024 Author: Devin Ellington | [email protected]. Last modified: 2024-02-01 08:45
Three years later, Tommy Hilfiger returns to New York with the TOMMYNOW fashion show and launches the new TommyXZendaya collection for fall 2019.
In a legendary place, the Apollo Theater in Harlem, where in the past great music myths such as Aretha Franklin, Ella Fitzgerald and The Rolling Stones have performed on a catwalk transformed for the occasion into the set of an old film from the 70s: this is the exceptional location chosen by Tommy Hilfiger to celebrate his return to New York and present "See Now, Buy Now" TOMMYNOW, a great show that also saw the debut of the new one TommyXZendaya collection for autumn 2019.
After the great success of the spring line, the partnership between Tommy Hilfiger and his brand ambassador continues, who just yesterday presented their new capsule collection in the Big Apple. redefines the concept of “power dressing And celebrates i themes of inclusiveness and diversity, three themes that are very close to the brand's heart and that Zendaya had already brought to the catwalk in Paris last spring.
More than a fashion show, yesterday's at the Apollo Theater was a real show, with dances and live music performances, in which both the customers present at the show and those connected virtually from all over the world, had the opportunity to live an e-commerce experience truly unique and to buy directly the looks spotted on the catwalk and shown off by the models with a simple click, using augmented reality.
"It is the starting point for bringing our TOMMYNOW 'See Now, Buy Now' event back to the New York runways after a world tour. We are proud to stage a show that is always different from what our industry has already seen. was immediately thrilled by Zendaya's suggestion to bring TOMMYNOW to Harlem, while continuing to celebrate diversity and inclusiveness, always at the heart of our collaboration and a fundamental part of the brand's DNA, "he said. Tommy Hilfiger.
TOMMYNOW: the experiential fashion show at the Apollo Theater in Harlem
The garments seen on the runway fully reflect Zendaya's bold style, perfectly blended with Tommy Hilfiger's modern touch.
THE complete with velvet, proposed in a palette that ranges from burgundy to black and white, are one of the cult pieces of the collection and are worn with high heels and blouses with a bow at any age.
In a collection that celebrates strong women, the animalier garments, to be worn in a total look or worn with leather garments for an even more decisive look.
Maxi tulle dresses are worn with sheer tights and precious silver sandals. And just the metallic reflections they are a recurring motif throughout the collection and appear on wide-leg dresses and trousers that immediately recall the atmosphere of the fabulous 70s.
As for the dominant fantasies, in addition to the animalier ones, they think about it check prints, pied de Poule And polka dots to give personality to everyday looks and to embellish hoods, coats and blouses with maxi bow on the neck.
TommyXZendaya: the new collection for autumn 2019
Born to celebrate female empowerment, the TommyXZendaya collection is inspired by the fashion of the 70s and 80s and consists of easy-to-wear garments and accessories, designed to make women feel more confident and at ease wherever they go.
Empowerment is a theme very dear to Zendaya who strongly wanted to share hers in this collection power and its optimistic spirit to inspire the new generations and push them to always be themselves, to learn to accept themselves and to follow their instincts without being afraid of breaking the mold.
And the power dressing, which is the engine of the collection, also emerges from the new campaign shot by the photographer Steven Klein, whose protagonists are Zendaya and a group of modern women who show off the garments of this new capsule, moving with a confident air.
TommyXZendaya: the new campaign for autumn 2019
TommyXZendaya: the garments of the new collection for autumn 2019
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