2023 Author: Devin Ellington | [email protected]. Last modified: 2023-05-21 14:26
Let's go to the discovery of the new Lancôme fragrance, an innovative olfactory bouquet clean floral chypre that tells the contemporary woman
That scent has, for you, the future?
A fragrance is much more than it appears. Smell is our most powerful sense, and perfume is the best way we have for to communicate what we have inside, our deepest feelings and all of our own hopes for our future, i dreams that we want to achieve in the future that awaits us.
To tell the new femininity, courageous, determined and idealistic, Lancôme created Idôle, a perfume able to resonate in unison with the women we are today, ready to face the future with their heads held high, proud to uphold the values we believe in and finally making us feel idols of ourselves.
A olfactory bouquet absolutely modern and unprecedented, which does not renounce femininity but rather exalts it in its most volitive aspects.
A change that also passes through a packaging avant-garde, with the thinnest bottle in the world and which is configured as a crystalline filter through which we can look at reality with a new look, a blank canvas ready to welcome the courage and audacity with which we place ourselves towards the world.
A fragrance created by the female talents of perfumery, Shyamala Maisondieu, Nadège Le Garlantezec and Adriana Medina, to pay homage to empowerment feminine and the value of collaboration.
By fighting together for what we believe we can really make a difference e shape the future according to our wishes, always living every moment to the fullest and without setting any limits.
The olfactory structure recalls the family of floral chypre but it comes reinterpreted in an absolutely new key, revolutionizing the canonical olfactory pyramid to create a kaleidoscope which radiates all the different facets of the notes that make up the perfume.
At the center, in the heart of the fragrance, we find the queen of flowers, the very symbol of femininity: the pink, used here in four different types - Essence of Rose from Isparta exclusively for Lancôme, Essence of Rosa Centifolia from Grasse, Rose Absolute and Rose Water - to highlight every aspect, the delicacy, the green shades, the freshness and the voluptuousness.
From the floral heart, whose brightness is enhanced by a light touch of jasmine, a sensation emanates "clean", with all the purity of a "blank page" ready to welcome our history.
To give the fragrance three-dimensionality, one was created "white" chypre base with essence of patchouli, cedar wood and white musks, which amplifies its power.
You are ready to become the new ones modern heroines and create the world of tomorrow?