Discovering IDÔLE by Lancôme: an exclusive olfactory experience

We have been for you at exclusive olfactory experience that Lancôme organized for the readers of Grace, to fully immerse yourself in the universe of IDÔLE. The Director of Grazia was also present at the evening Silvia Grilli and the influencers who most embody the values of IDÔLE, from Elisa Maino to Carlotta "Cherylpandemonium" Giacuzzo, from Alice Like Audrey to Loretta Grace and Cleo Toms.

To welcome us, a "waterfall" of mantra to which the new ones modern heroines they can be inspired to make their dreams come true and fight for the world they believe in.

"I can, we will", "Dream big", "We are the future", "We are all Idoles", "The world is ours" are the common threads of the whole olfactory experience, a fragrant tale through which we become more and more aware that we no longer have to set any limits.

We move freely between the various stations, while we think about what is the dream we would like to realize and we choose our mantra, to be "tattooed" on the skin and carry with us during the evening, with a bracelet that communicates to the world what we believe in really.

We have choosen "I can, we will", because we firmly believe that the empowerment female steps through the support we can give each other.

We stop enchanted in front of the station dedicated to bottle, the thinnest in the world, created by the designer Chafik Gasmi, a crystalline window to the world with rose gold reflections, through which we can look to the future with a new look. We have fun trying the various houses designed to personalize the fragrance and then dwell on the olfactory notes that make up the fragrance.

Three chords that make up the first perfume clean floral chypre and create a feminine fragrance that radiates purity. All the luminosity of jasmine acts as an opening, opening onto a multi-faceted heart of rose that closes on the "clean" accord of patchouli and musks.