2023 Author: Devin Ellington | [email protected]. Last modified: 2023-05-21 14:26
On the occasion of the launch of Lancôme IDÔLE, the appointment is Milan 4 September, for an aperitif dedicated to the women of the future
A fragrance to celebrate women who have the courage to pursue their dreams, who want to react and fight for a better world, without setting any limits.
His name is IDÔLE and is the new fragrance with which Lancôme wants to celebrate the new ones modern heroines.
To encourage us to become idols of ourselves, Lancôme invites us to immerse ourselves in a sensory experience, projecting ourselves into the future of the world of fragrances, with an exclusive event in Milan, on 4 September, at the Officine del Volo, for an aperitif in the name of innovation and a new way of conceiving there beauty.
Guests will be accompanied by olfactory notes of IDÔLE through various stages, in which they will find themselves strong, empowered, without fear of shaping their own future, and with the courage to look back and say: I am the Idol of myself.
The first step is dedicated to awareness, choosing the mantra that guides the life of each of us from share through the BoxPhotoSelfie set up specifically for the occasion.
Then comes the time to delve into the very heart of the fragrance, discovering the precious raw materials that make up the "clean" chypre-floral bouquet made by three exceptional women "noses".
The experience will be even more immersive thanks to an unprecedented one 3D experience, to really make the strength of IDÔLE.
You want participate at the event? Lancôme invites exclusively readers of Grazia on 4 September in Milan, at the Officine del Volo Via Mecenate 76/5 at 6 pm, write to [email protected] to register.