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Berlin Mercedes Benz Fashion Week: 6 brands to remember
Berlin Mercedes Benz Fashion Week: 6 brands to remember
Anonim

These are the most interesting brands of the Berlin Fashion Week

The spotlight has gone out on Mercedes-Benz Fashion Week from Berlin that from 14 to 17 January presented the fall-winter 2019-2020 collections.

A special edition of the Berlin fashion week that marks the tenth anniversariesyou hate IDEP International Designer Exchange Program, the program in support of emerging talents promoted by the car manufacturer, now renamed Mercedes-Benz Fashion Talents.

To celebrate this milestone, one show- event which saw the reunion of some of the 90 creatives supported from 2009 to today, new appearances on the calendar and a series of events including the talk with forecasting guru Li Edelkoort.

In the four days of presentations and fashion shows in the various locations and in the main pavilion of Ewerk, an industrial architecture building and former techno club that has become the hub of the Berlin Fashion Week sponsored by Mercedes-Benz, we have selected the designers to watch for you.

Here they are!

Amesh Wijesekera

Presented by Mercedes-Benz, Amesh Wijesekera debuts at Berlin Fashion Week as part of the Mercedes-Benz Fashion Talents program. The designer born in London and raised in Sri Lanka, focuses his unisex brand on colors, materials and textures inspired by his country, with an autumn-winter 2019 collection full of local production know-how: "Working side by side with the artisans I it allows us to experiment, to make mistakes and to be inspired by our mistakes”Amesh tells us. The designer will present during London Fashion Week at the International Fashion Showcase, a group show in partnership with the British Council, British Fashion Council, London College of Fashion and Somerset House.

Mercedes-Benz Presents Amesh Wijesekera – Show – Berlin Fashion Week Autumn/Winter 2019
Mercedes-Benz Presents Amesh Wijesekera – Show – Berlin Fashion Week Autumn/Winter 2019

Courtesy of Mercedes-Benz

Julia Seemann

Julia Seemann is one of the most interesting emerging artists on the European scene. In 2017 he presented at Der Berliner Salon at the invitation of Mercedes-Benz Fashion Talents and in Milan with Vogue Talents. Of the women's clothing brand that bears her name, Julia, Swiss, resident in Zurich, pours "the underground, subcultures and counter cultures related to the music scene of the nineties and 2000s," she tells us. And in the new winter 2019 collection he talks about electro, metal, punk with denim rainbow tie-dye, Chinese brocades, rhinestone.

WINfIm16
WINfIm16

Courtesy of Mercedes-Benz

Odeeh

The Berlin womenswear brand designed by Otto Drögsler and Jörg Ehrlich takes up the tradition of the tailoring atelier by mixing the canons of men's and women's clothing. The 2019/2020 winter collection is inspired by the office, the wool houndstooth, the tailored over shapes that appeal to women.

Odeeh Defile – Berlin Fashion Week Autumn/Winter 2019
Odeeh Defile – Berlin Fashion Week Autumn/Winter 2019

William Fan

William Fan's is a cult brand on the Berlin scene with a single-brand store in the city. Born in 2015, the designer seeks the meeting point between the male and female construction, between work fabrics and the thirst you slip, between the oriental influences of Hong Kong of his roots and Berlin the city where he lives. But in the 2019 winter collection he leaves the calm colors and rigor that have characterized him so far (to present his collection he chose an Alexandreplatz karaoke) to move towards the animal prints in satin, i glitter, the sequins.

William Fan Defile – Der Berliner Salon Autumn/Winter 2019
William Fan Defile – Der Berliner Salon Autumn/Winter 2019

Steven Tai

Also part of the Mercedes-Benz Fashion Talents program in 2012, Steven Tai is among the few who can boast an award from Yohji Yamamoto who in the same year awarded him the Chloé Prize at the Hyères Fashion and Photography Festival. The Canadian designer's gaze on the feminine look is always amused And curious and his collections have as background a subtle humor of those who take themselves seriously while having fun: lines clean colors kept, tomboy silohuette also in winter 2019. Just scroll down the page of her Instagram to understand it: the collections are set in domestic life scenes with a sophisticated choice of poses and protagonists, always women and girls far from clichés.

Mercedes-Benz Fashion Talents_10th Anniversary_Steven Tai (7)
Mercedes-Benz Fashion Talents_10th Anniversary_Steven Tai (7)

Courtesy of Mercedes-Benz

Wataru Tominaga

Wataru Tominaga paraded in Berlin in 2016 as one of the talents promoted by Mercedes-Mercedes-Benz Fashion Talents after winning the Grand Prix du Jury Première Vision at the Hyères Festival. Wataru is a creative half fashion designer and half artist (he has just completed a residency at the Palais de Tokyo in Paris). His way of understanding clothes is extend, to commute And complete the human body. In his collections the color and the Press are predominant, along with the embroidery and ai origami oriental that modify the fabrics. More than lookbooks, his performances are documented.

Mercedes-Benz Fashion Talents_10th Anniversary_Watara Tominaga (1)
Mercedes-Benz Fashion Talents_10th Anniversary_Watara Tominaga (1)

Courtesy of Mercedes-Benz

Cover: Courtesy of Mercedes-Benz

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