The low-cost furniture brand presents its new collections for autumn 2017 with "Second Nature", an engaging and evocative photographic campaign
Zara Home presents its new collection forautumn 2017 and chooses to do it with"Second Nature", an evocative photographic campaign involving the designer Stefan Beckman and the photographer Thomas Brown.
The campaign explores man's need to follow his instincts, his need to reconnect with nature.
We thus find spaces in which the simplicity of the materials and the imperfection of the surfaces combine with the architectures of the furnishings for the outside and contrast with the round but extremely delicate shapes of the collection.
A sophisticated aesthetic that approaches the purest essence of the natural world, becoming an essential part of the decorative proposal.
The spacious interiors of the images create empathy with the elements that decorate it as if they were aware of the synergy created between objects, fabrics and nature. Neutral colors with pleasant textures and a warm minimalism.
Designer: Stefan Beckman Photo: Thomas Brown