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The campaigns for Autumn-Winter 2017-18
The campaigns for Autumn-Winter 2017-18

Let's kick off the new season with the most beautiful campaigns of fashion brands

There are those who still have to buy the costume for the holiday and those who are already thinking about the new collections to wear. Thanks to the previews of the autumn-winter 2017-18 advertising campaigns we can find out in preview which will be the strongest trends.

Between snowy landscapes and the winter sea, the protagonists of the shots move, showing us the most beautiful clothes and accessories, not forgetting to send important messages (see Stella McCartney with his campaign shot in a Scottish landfill) and experimenting with innovative themes and videos.

Browse our gallery and find out all the details.

The advertising campaigns of FY 2017-18

TRUSSARDI - The lively streets of the heart of Milan and the sumptuous interiors of Palazzo Serbelloni are the backdrop to the images of the Fall-Winter 2017 campaign of the del Levriero brand that pays tribute, also through the logo, with pride to its Milanese origins and heritage sophisticated that distinguishes it.
IVY PARK - The actress Laverne Cox, star of the series "Orange is the new black" but also the models Grace Bol and Ralph Souffrant and the dancer Karen McDonald: are the protagonists of the Autumn-Winter 2017 campaign of the sporty brand co-founded by Beyoncé. Four testimonials who with their faces and their stories of strength and self-confidence have challenged the limits and barriers imposed by society
The model Delilah Belle Hamlin and Neels Visser, social media star with his 2.1 million followers, are the protagonists of the shots of the Pepe Jeans London adv. The concept? Telling the fatal attraction and the magnetic force between the two and that of the new collection. Photo
The enchanted scenery of the Cilento National Park is the backdrop to the images of the Falconeri campaign, to reaffirm the link between the brand and Nature in all its majesty and purity.
The Portuguese super model Sara Sampaio is the female protagonist of the shots of the Fall Winter 2017 campaign of the Mackage brand. Between metropolitan atmospheres (the streets of New York) and the luxury outerwear of the brand launched by Eran Elfassy and Elisa Dahan in 1999.
Pringle of Scotland Photo
DKNY - The sensual Emily Ratakowsky, after having lent her face (and breathtaking body) in the shots of the brand's underwear campaign last season, returns to be the protagonist of the American brand for Fall Winter 2017-18. Urban attitude for the images taken by photographer Sebastian Faena, set in a dynamic and sporty New York. Photo Credit: Sebastian Faena
VERSACE - Exceptional cast for Versace's autumn-winter 2017-18 campaign: from the inevitable Gigi Hadid with orange hair tips, to Vittoria Ceretti in blue tips, up to Taylor Hill (with lilac tint) and Mica Arganaraz. Shots are by Bruce Weber and styled by Jacob K. Photo Credit: Bruce Weber
GUCCI - The retro-futurist setting of the images created by Creative Director Alessandro Michele is inspired by the science fiction genre of the 50s and 60s, including the iconic Star Trek television series. Human characters interact with extraterrestrial creatures and dinosaurs on planet Earth, and then are teleported into surreal space landscapes, or the psychedelic environments of a spaceship, creating wild and fantastic compositions. Photo
ERMANNO SCERVINO - The top Mariacarla Boscono moves very elegantly in the Parisian landscape in front of Peter Lindbergh's camera. "The woman I imagined for this collection is strong, independent, she chooses to combine masculine-inspired garments and flat shoes with ultralight dresses, giving life to a new expression of femininity", says the Florentine designer who wanted the photographer very much with which he has been collaborating with for several seasons now
MIU MIU - A collage of landscapes and historic places in New Orleans, from the deep South of America to the august Preservation Hall. Award-winning actress Naomie Harris and models ranging from the new guard (Adwoa and Kesewa Aboah) to the most famous tops (Kate Moss), are dressed in the latest Miu Miu collection in a celebration of color and material contrasts. Photo
ALBERTA FERRETTI - Eight iconic and evocative shots portray the models Kiki Willems, Lexi Boling and Lineisy Montero in the rarefied and timeless atmosphere of a London studio, as sophisticated deities of a romantic contemporary fairy tale. Photo
STELLA MCCARTNEY: The new campaign created in collaboration with the artist Urs Fischer and the photographer Harley Weir addresses the theme of waste and consumption. The images, taken by Weir in an artificial landscape of abandoned waste along the east coast of Scotland and accompanied by illustrations by Fischer, reflect Stella McCartney's awareness and ethics: "With this advertising campaign we intend to represent who we want to be and how we we behave, our attitude and the collective path we have taken. The environments shaped by man are disconnected from the other manifestations of life and from the planet, a sort of parallel world that explains the existence of waste ". Photo
BLUGIRL - The Blugirl woman, played by the model Robin Van Halteren, presents herself with a whole new face: while maintaining the spontaneity and lightness that characterize her, she becomes more decisive and aware. The campaign set in the Carpi house of the designer Anna Molinari was shot by Michelangelo Di Battista. Photo
M MISSONI - Full of suggestions that refer to Naive art, typical of Eastern Europe, the new M Missoni campaign features models Melissa Anderson and Michelle Gutknecht. The styling is by Vanessa Reid and the shots by Mel Bles. Photo
American Vintage Photo
BOTTEGA VENETA - An exclusive location like Lee House 2 in New Canaan, Connecticut, made even more special by a sudden snowfall. This is how the winter campaign of Tomas Maier presents itself, who wanted tops like Mariacarla Boscono, Eva Herzigova and Gracie Chen to interpret the new collections. Don't miss the series of videos shot by the duo Marco + Maria. Photo
DONDUP - Dondup chooses to portray the new Winter Collection in a peripheral urban context: rationalist architecture and naturalistic elements come together in a modern setting consistent with the contemporary spirit that has always distinguished the brand, which, in a phase of great evolution, is projected today towards the young universe. Photo
COACH 1941 - Shot in Brooklyn on an authentic subway train with Manhattan views and customized with images of Coach's vintage ad campaigns, the campaign is an ode to New York, the city that Coach has always called home and immortalizes the Coach gang in the latest collection for men and women: Imari Karanja, He Cong, Kiki Willems, Faretta, Hiandra Martinez and Oscar Kindelan. Photo
DROMe - Conceived by Artistic Director Marianna Rosati and stylist Emma Wyman, the shooting is a powerful manifesto of unity and power for women. Shot at the Colony Studio in Brooklyn, New York, the campaign portrays a group of 7 women, all new faces and all chosen through street-casting, to interpret the strongest looks from the collection: Stephanie, Autumn, Shawn, Carly, Fariha, Leah, Duckie. Photo
EMILIO PUCCI - A tribute to the heritage of Emilio Pucci who has always considered travel as an art. Emphasized by a spontaneous femininity embodied by model Joséphine Le Totour, and by games of expression, this campaign creates a dialogue between realism and imagination. Photo
GIVENCHY - Claire Waight Keller's first campaign for Givenchy was shot in a New York manor house and features a series of new faces that embody Waight Keller's vision for the house. “I love the simplicity of these portraits and the captivating candor of the gaze of their protagonists”, comments the designer. “It evokes the daring, energetic and extremely graphic gift present in all of Hubert de Givenchy's creations”. Photo
FRACOMINA - Wild atmospheres and, as a backdrop, the breathtaking landscapes of Asturias: Fracomina's Fall Winter 2017-18 campaign combines garments with a rock and folk flavor with a natural and exciting setting. Photo
SALVATORE FERRAGAMO - Energetic, spontaneous, colorful and engaging. These are the keywords of Ferragamo and I, Salvatore Ferragamo's winter advertising campaign. The protagonists of the new campaign are the Chinese supermodel Xiao Wen Ju, the French supermodel Aymeline Valade and the young Englishman Kit Butler taken from the lens of the Swiss photographer Walter Pfeiffer. Photo
CALVIN KLEIN - The impactful images feature a cast of 22 models portrayed in front of a series of last season's CALVIN KLEIN billboards from the American Classics campaign. The campaign explores the cinematic and romantic vision of America from the outside, a dream world that was created through the eyes of Chief Creative Officer Raf Simons and Creative Director Pieter Mulier. Photo
LONGCHAMP - An essential element of the history of Longchamp, Paris, at the center of all its recent campaigns, is presented this time as a modern and lively city, in which its elegant perspectives and the golden stone of its facades serve as a graphic background for the images of the campaign. In these images, styled by Géraldine Saglio, Queen of cool Freja Beha Erichsen expresses all her nonchalance wearing the most distinctive looks of Longchamp's Fall 2017 collection. Photo
CHRISTOPHER KANE - A brutal but fascinating aesthetic, Christopher Kane names his campaign for autumn-winter 2017 Craft and Work, starring a post-industrial heroine, a woman who works, who comes from craftsmanship and is therefore special and extraordinary. Model Cara Taylor embodies Christopher Kane's ideal of the woman between factories and statuesque poses. Photo
MARNI - Marni's Fall / Winter 2017 advertising campaign is an exercise in balance - the search for it, its refusal. Fragmented yet solid, the Marni woman explores the multiplicity of her being thanks to the artist Michael Hauptman and his digital tricks. Photo
KENZO - A real film presents the new Kenzo winter collection entitled “CABIRIA, CHARITY, CHASTITY”. The fifth film in the series sees Maya Rudolph in the role of Chastity and the likes of Fred Armisen moving into the story directed by Natasha Lyonne. The film will be presented by in September 2017.
JIMMY CHOO - The images created by Theo Wenner enhance the bold nature and identity of the brand, bringing to light the bold and optimistic nature of Jimmy Choo. The contrasting essence, in being rebellious and romantic at the same time, plays a dominant role on the attitude of the models that simulate a chase in London through a sensual game of glances starring the model Kati Nescher. Photo
LOUIS VUITTON - “Series 7”, the campaign for the Louis Vuitton fall-winter 2017/2018 collection, takes shape in an industrial context of rough elements and severe lines. Against this cinematic-style backdrop, photographer Bruce Weber has created a romantic dance of new characters and powerful heroines: Riley Keough, Jaden Smith, Sophie Turner, Catherine Deneuve and Kevin Michel find their place among distinctive-faced models like Natalie Westling and Masha Skokova. Photo
BOSS - The HUGO campaign is set in a more unique than rare circus - inspired by David Lynch's Crazy Clown Time, Twin Peaks and Wild at Heart, to create an over-the-top interpretation of everything that represents American culture. an old amusement park and surrounding grounds in California, the campaign shines a spotlight on a unique cast of talents from music, art, fashion and social media such as MIA, actor Jamie Campbell Bower, model and musician Jamie Bocher, cult model and actor Tony Ward, social media stars Lisa and Lena and many others. Photo
JUST CAVALLI - Photographer and emerging models for the Just Cavalli campaign that represents the “Mirror of Brame” of today. the look of the models, the unusual reflections and the use of mirrors give it a dynamic and interactive character, while the multiple perspectives capture the modern spirit of the collection and the Just Cavalli Tribe. Photo
MAJE - The modern, sparkling and vibrant aesthetic that distinguishes the Maje woman, is interpreted by Andreea Diaconu while posing in Paris with a natural look: no make-up and wavy hair. The campaign is a collection of shots that recount the Parisian life of the protagonist, with the Ville Lumière as an unmistakable backdrop. Photo
MARINA RINALDI - The American super model and influencer Ashley Graham consolidates the bond with the brand of which, in addition to being once again the face, she is also an international ambassador. Strongly linked to Marina Rinaldi's values, Ashley represents with determination the universe of all self-confident women who want to show themselves and play with their physicality. Photo
TWIN SET - The journey of style and creativity 'on the road' continues, which after crossing the Californian scenarios of the SS17 now arrives in Scotland, among the natural meadows and the sheer cliffs of the Lowlands, with the surroundings of Dunnottar Castle to do an exceptional backdrop for the new FW17 advertising campaign. Stars StellaMaxwell and Stella Lucia in the role of friends, accomplices and contemporary explorers. Photo
MAX MARA ACCESSORIES - Bella Hadid is the protagonist of the elegant campaign dedicated to Max Mara accessories. Soft shades and plays of light to show the new bags and glasses in a sensual and comfortable environment. Photo
LIU JO - The brand once again renews its claim for the Fall-Winter 2017 #STRONGTOGETHER campaign, shot this year by Turkish photographer Cuneyt Akeroglu. The mood, powerful and contemporary, based on the strength of women, for this season is consolidated and evolves with a further, new concept: established & new. The protagonists of the campaign are two tops in different moments of their careers: the successful supermodel Joan Smalls and the emerging face Anna Mila Guyenz. Photo
MAX & CO - Dutch model Maartje Verhoef interprets the spirit of the MAX & Co collection. autumn 2017 in the new campaign, showing the versatility of the collection and the portability in everyday life of special pieces such as the pleated metallic skirt to be combined with the bijoux collection created in collaboration with Swarovski. Photo
PACO RABANNE - Julien Dossena, collaborates for the third time with the Dutch photographer duo Scheltens & Abbenes and with the French art director Marc Ascoli on the creation of a still life advertising campaign for the brand. The poetic spirit of grunge is the source of inspiration for the scenes in the new campaign, which tell the story of Paco Rabanne's woman through her personality and individuality. Photo
PEUTEREY - The claim #realitytelling acquires a new and definitive meaning with the launch of the global advertising campaign for the F / W 17/18 season with supermodels Ine Neefs and Miles McMillan.. Introspective portraits and shots set along the Brooklyn Bridge overlap to images of urban environments, suggesting an iconographic mélange akin to the visual sensitivity of the digital generation. Photo
ROBERTO CAVALLI - Reconnecting with the brand's DNA, the iconic Eva Herzigova - who has been the inspiring muse of many Cavalli fashion shows since the beginning of her career - lends her image to this fresh and unique advertising campaign, where freedom of movement gives life to a dynamic and voluptuous chemistry that represents the emotion of two lovers. Photo
SANTONI - The campaign image is taken from the EDITED Milano publication, created to accompany the launch of the Santoni Edited project by Marco Zanini, which makes its debut this season. The shot portrays a young and sophisticated couple inside a Milanese villa of the 40s, conveying that sense of charm, richness and that ability to reinterpret the classic in a contemporary way that has always characterized the Santoni brand. Photo
BLAUER - The new Blauer USA campaign fully reflects the brand's philosophy: the images enhance the quality and functionality of the garments, capable of renewing themselves without ever betraying their heritage. The images therefore focus on the fine details of the garments and are aimed at enhancing all the manufacturing quality and the unmistakable style of the USA Brand. Photo
STEFANEL - The metropolitan context perfectly expresses the mood of the collection, which is inspired by a contemporary woman, the protagonist of her time, dynamic but always elegant. The play of light and urban views bring out the delicate nuances, the textures of the knitwear and the quality of the yarns of a unique and precious collection to wear every day. The testimonial of the campaign is the Dutch model Anna de Rijk, who embodies an ideal of fresh, natural and spontaneous beauty. Photo
ANNARITA N: Charm and elegance are the key words of this collection. A race back in time, the strength of the 70s that mixes with an exquisitely 80s atmosphere. A determined and confident woman interpreted by the model Saara Sihvonen, who wears sensual and chic clothes. A game of contrasts made up of transparencies, lace, pleats, embellished with a touch of shine given by satin and the use of lurex material. Photo
COCCINELLE - Appointment with an aerial view over the rooftops of Milan: the Duomo, the bell towers, the vibrant heart of the city of fashion. It is still a story of friendship, of luminous and multifaceted femininity, of complicity, the one narrated by the new Coccinelle campaign.Interpreted by the new tops Agnes Akerlund and Aiden Curtiss, the girl-meet-girl shots naturally express the spirit of the Coccinelle collection for next Autumn / Winter. Photo
BALDININI - "Traces" is the leitmotiv of the new chapter of "Shoes my way (24 hours a day)" the advertising campaign by Baldinini dedicated to its Fall / Winter 2017 collection. Shoes as the ideal center of the world (feminine but also masculine), shoes whose traces, of course, draw a path of an everyday life that becomes a story. Because every shoe victim, like a Baldinini shoe, always marks his own path and cannot ignore the footprints he leaves behind. Photo
ZARA - British inspiration for next winter, revisited classics that embrace Ladylike looks designed for a feminine and sophisticated woman with a 90s touch. hair. Photo
FRAGIACOMO - Maria Vittoria Backhaus, an eclectic photographer and artist whose images have already embellished Fragiacomo's celebratory monograph, who wanted to give a synaesthetic portrait of the city, reinterpreted the essence of the brand for the f / w 2017-18 campaign through the senses, able to welcome and sublimate the footwear models of the autumn winter 17/18 collection. 'An invented Milan, an imaginary city built to describe a Milanese brand. A photographic project thought for some time on the true and the false that has just begun. Wandering around the city at night like Alice '. Photo
BLUMARINE - The campaign aims to celebrate the spirit and aesthetics of the Maison, which is celebrating its fortieth anniversary, enhancing the woman's body and silhouette in a sensual and romantic way. Irina Shayk thus interprets a seductive woman who is strong in her femininity, showing off security and sophistication in every situation, emphasized by the choice of extremely sensual clothes. The images were taken at Alder Manor, a residence not far from New York. Photo
COS - For the Fall / Winter 2017 campaign shot by Zoë Ghertner, COS has chosen the spaces and large terraces of the Joan Mirò foundation in Barcelona. Dark garments are the protagonists, highlighted by the chromatic contrast with the location: men's suits in blue merino wool, parkas and dark green sweaters, alongside elegant women's dresses in shades of black and burgundy. Photo
STUART WEITZMAN - Gigi takes on a completely new look, wearing a fabulous Shay Ashual wig that hides her famous tousled blonde hair, making us wonder: "Did she do it or didn't she?". Gigi's faux pixie cut, inspired by Jean Seberg's character from the classic 1960 French film “Breathless,” offers a chic and modern perspective on his fourth consecutive campaign for Stuart Weitzman. Photo
Loewe Photo
ANIYE BY - California Dreaming becomes reality: Alessandra Marchi, Creative Director of the brand, talks about the freedom to be yourself. Against the backdrop of an intense and metropolitan Los Angeles, he meets singers, dancers and musicians with a rock soul, in an unconventional shooting made on the road with a smartphone.
MANGANO - Dreamy dresses dominated by strong colors such as turquoise and acid green stand out in an urban landscape made of iron structures and angular architectures, in a contrast (also chromatic) between the rigor of the background and the femininity of the clothes.

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