Table of contents:
- KIM KARDASHIAN CONTOURING
- KKW BEAUTY: PRODUCTS FOR SALE
- KKW BEAUTY: THE COLORS AVAILABLE
- KKW BEAUTY: THE CHARACTERISTICS OF THE PRODUCTS
- KIM KARDASHIAN CONTOURING: THE TUTORIAL WITH KKW BEAUTY
- THE PRESENTATION VIDEO
- PRICE CONTOURING KIT IN KIM KARDASHIAN CREAM
- KKW BEAUTY IN ITALY
Kim Kardashian, the queen of contouring, launches her make-up line: KKW Beauty.
The range, which currently includes cream face kits, Crème Contour and Highlight Kits KKW Beauty, dedicated to the chiaroscuro technique so dear to the star, it landed on the market on June 21st on a dedicated website.
The style of KKW Beauty? Elegant, sophisticated and nude for a 100% Kim Kardashian look.
KIM KARDASHIAN CONTOURING
Contouring is a technique that has always been widespread among make-up artists that allows you to sculpt your face going to conceal the small "defects" of the face and to highlight strong points.
In general, there is no universal rule for contouring, as this must be tailored to your face shape.
Anyway, to follow Kim Kardashian's example and that of a contouring type, it is good to work on the external parts of the face with shades darker than your skin tone, to be faded instead on the inside, and more particularly in the area of the cheekbones, cupid's bow, bridge of the nose, center of the forehead, chin and eyebrow arch, with a lighter shade.
KKW BEAUTY: PRODUCTS FOR SALE
At this time Kim has launched a series of kits dedicated to the cream contouring technique on the market.
What do the kits include? Two double sticks for sculpting and lighting, the former in two dark shades to create dimension, and the latter in an opaque and a luminous shade. To complete the kit we then find a brush, also double-ended, with a flat brush - of the flatbuki genus - and a sponge with a tapered shape.
In the future, the range will be expanded with new references, all of which, the star is keen to emphasize, dedicated to face base. For this we can expect to see Kim Kardashian concealers, Kim Kardashian foundation, Kim Kardashian powders and much more in the coming weeks!
KKW BEAUTY: THE COLORS AVAILABLE
At the moment the KKW Beauty contouring kits are declined in four color variations: Light, Medium, Dark and Deep Dark, perfect to satisfy the needs of contouring lovers of all ethnicities.
KKW BEAUTY: THE CHARACTERISTICS OF THE PRODUCTS
In one of the campaign's backstage videos, Kim Kardashian explained that she loves these creamy products because they are easy to blend and give a glowy, tanned and healthy effect to the face.
In the same video Mario Dedivanovic - her official make-up artist - explained that the texture of Kim Kardashian West Beauty contouring sticks is sheer, semi-transparent, and easy to work with, perfect for giving a natural effect on the face without creating the dreaded mask effect.
KIM KARDASHIAN CONTOURING: THE TUTORIAL WITH KKW BEAUTY
Here is Kim Kardashian grappling with her everyday look. The Crème Contour and Highlight Kits KKW Beauty that she has chosen for the occasion is the variant Medium.
A post shared by KKWBEAUTY (@kkwbeauty) on Jun 20, 2017 at 9:53 am PDT
THE PRESENTATION VIDEO
Here is the video-launch of the range and the effect on different types of complexion.
A post shared by Kim Kardashian West (@kimkardashian) on Jun 20, 2017 at 12:23 pm PDT
PRICE CONTOURING KIT IN KIM KARDASHIAN CREAM
Are you wondering how much i Crème Contour and Highlight Kits KKW Beauty? Their price is 48 dollars, about 43 euros.
KKW BEAUTY IN ITALY
We still do not know if Kim Kardashian's makeup line will be on sale through other channels or if the official American website - currently the only retailer - will be enabled for international sale to Italy and Europe. So, stay tuned and may the contouring be with you!
Credits Ph.: @KKWBEAUTY & @kimkardashian Instagram