Desigual: the "no Photoshop" campaign with Charlie Howard
Desigual: the "no Photoshop" campaign with Charlie Howard

The British model opposed to photographic retouching is the face of the new beachwear campaign of the Spanish brand


Beautiful, sunny and… "natural"! Desigual he chose Charli Howard for the launch of the costume campaign for thesummer 2017.

Known for having bravely faced the prevailing prejudices in the fashion world on social media and for having denounced the 'beauty standards' imposed by her agency on models, Charlie she posed for the Spanish brand wearing costumes, sarongs and crop tops. And by undressing, in the photo, of any filter and "help".


The shots indeed they have not been retouched with Photoshop and show the British model as she is in reality.


Certain that imperfections make women unique, Charlie find a perfect ally in Desigual which promotes beauty beyond stereotypes and encourages women to always be themselves.

Discover the campaign also in the video:

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