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From Veruschka for Acne Studios to Vanessa Redgrave muse of Gucci: today's style icons are over 70
Kendall, Gigi and companions have new "rivals" to watch out for. To grab the campaigns of the best brands and to parade on the catwalk are more and more often models of the past, actresses and influential characters but all strictly over 70It is surprising (and pleased) that the world of fashion, which has always been obsessed with the myth of youth, proposes these great standard-bearers of aging in a natural and happy way as models of style. Welcome the wrinkles and white hair, even on the posters of Céline, Saint Laurent or Mango.
The latest campaign demonstrating what has been said is that of Acne Studios, an avant-garde brand that wanted the 78-year-old today Veruschka as face and body of the new collection.
The phenomenon that has been affecting the world of fashion for several seasons is that of choosing "silver sirens", mature women proud of their age and their pearl hair. There are famous faces, like that of the writer Joan Didion and the singer Joni Mitchell who posed for Céline and Saint Laurent respectively, there is the Oscar winner Vanessa Redgrave, Gucci muse at the age of 80 e Lauren Hutton, the 73-year-old face of Bottega Veneta.
Next to the famous faces who, you will say, are easily chosen because they are known, there are also new entries. Mango recently launched the Story of uniqueness campaign which promote diversity, uniqueness which is also beauty. And one of the protagonists is the 63-year-old Lyn Slater: professor at Fordham University, she found herself almost by chance to become an icon of street style.
In 2016, while she was with a friend outside Lincoln Center (location of many of the New York Fashion Week shows), she was mistaken for a famous editor and literally "besieged" by photographers. From that moment on, the enterprising Lyn decided to ride the wave of popularity: she opened a blog, Accidental Icon, in which she deploys style tips for her peers and beyond, and boasts 200,000 followers of all ages.
The phenomenon is not limited to these cases which, given their age, we could define as "extremes": they are back on the catwalks the great tops of the past, which even after having celebrated their entry into the "doors" are confirmed as the most loved by the best designers.