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The iconic blue Prada label becomes the star of the brand's new it-bags
From hidden detail to protagonist and logo. The legendary blue label of Prada, usually visible only inside the garments, lives again in the bags of the Etiquette line.
An important choice, which strongly underlines the brand's interest in craftsmanship, highlighting the intimate link between the creative processes underlying the accessories and the ready-to-wear collections, reconnecting Etiquette, in its newest models and modern, with tradition and thus embodying all the codes dear to the brand: typological innovation, the internal-external principle, an anti-status attitude, the exaltation of craftsmanship, the questioning of the relationship between the brand and the product is a deeply nonconformist nature.
Discover all the color variations and models of the new Prada Etiquette