The ' Rockstar’ by Patrizia Pepe: the latest status of the Rock The Fly program
The ' Rockstar’ by Patrizia Pepe: the latest status of the Rock The Fly program

Gritty, revolutionary and endowed with a depth of soul and an artistic vein out of the ordinary, the rock star has in her blood the desire to break molds and habits, challenging everything and everyone without hesitation, to give breath to her personality and to disseminate their own ideas and their own taste. A rock star loves fashions, but does not follow them, dictates them, upsetting the standard canons of style, knows how to get noticed and above all knows how to 'bewitch'.

In the world of Patrizia Pepe, none is more fashionable than the 'Rockstar' which, not surprisingly, is placed on the fourth and last step of Rock The Fly, the loyalty program that rewards the most loyal customers with differentiated benefit packages.

After having tested all the previous statuses - 'Fashionista', 'Trendsetter' and 'Muse' - and their respective benefits, through the accumulation of points called fly, the 'Rockstar' gets access to all the promotions of the brand, receives invitations to events organized in stores and in suggestive locations, benefits from personalized treatments and more.

Due to her influential nature and the tenacity and ambition that accompanied her all the way to the top, the 'Rockstar' is called to live exclusive situations as a true insider of the fashion system.


Among these initiatives, there is participation in the Desert Flowers Tour, the traveling project launched by Patrizia Pepe to meet the top clients and readers of Grace in the single-brand stores of the main Italian cities.

Starting from Turin and arriving in Verona, Milan, Bologna, Genoa, Florence and Rome, the tour warms up the engines for the last stop on the agenda on Saturday 20 May in Viareggio.

For the occasion, the stylist of Grace Gaia Giovetti will present the collection to the guests Spring / Summer 2017 and will give them style tips to create the perfect outfit. While a hairdresser of L'Oréal Professionnel will take care of their hairstyle.

But the surprises don't stop there! At the end of the two sessions, the clients will be immortalized, wearing the chosen outfit, by an illustrator who will create an artistic sketch on cardboard, the cadeaux of the evening.

What are you waiting for? Browse the gallery with shots of Rome and Florence and don't miss the last appointment with the Desert Flowers Tour! To take part in the styling session, between 3 and 5 pm, just send an email to [email protected]


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