The ' Muse’ by Patrizia Pepe: the third status of the 'Rock The Fly’
The ' Muse’ by Patrizia Pepe: the third status of the 'Rock The Fly’

Eclectic, original and, above all, contagious. Absolutely, a source of inspiration. In the world of fashion, a muse, in the English muse, is an icon with an over-the-top taste. And with a style to be replicated always and in any case.

Able to interpret and revolutionize even the most essential outfits with a personal and original touch, she knows the sense of glamor and knows how to give the right twist to ensembles, making her signature unmistakable.

In the world of Patrizia Pepe the 'Muse' corresponds to the third of the four statuses of Rock The Fly, the loyalty program that rewards the most loyal customers with exclusive benefits.

Preceded by the 'Fashionistas' and 'Trendsetters' crews, the 'Muse' - just a few steps away from reaching the top and becoming part of the 'Rockstars' - gains access to events through the accumulation of points called fly private in suggestive locations and is entitled to personalized treatments.

Among the benefits included in the package dedicated to 'Muse' customers, there is an invitation to Desert Flowers Tour, the traveling project that has been making a stop in the single-brand stores of the main Italian cities since the beginning of April to pamper and surprise the top clients of Patrizia Pepe and all the readers of Grace.


Already landed in the stores of Turin, Verona, Milan, Bologna and Genoa, the initiative is preparing to set foot in Florence on 11 May - at number 11 in via Strozzi - and in Rome on 13 - in via Frattina, 44 - to switch on the spotlight on the collection Spring-Summer 2017 which will be illustrated to guests by the fashion team of Grace.

In fact, on those dates the stylist Gaia Giovetti, in Florence, ed Emanuela Cipriani, in Rome, they will dispense style advice on outfits to guests who can also take part in a hair styling session carried out by a hairdresser from L'Oréal Professionnel.

Once the ad hoc look has been created and worn, those present will be immortalized in all their beauty by an illustrator in an artistic sketch on cardboard that will become the cadeaux of the evening.

To attend one of the next appointments and book your styling session between 3 and 5 pm, send an email to [email protected]

In the meantime, we invite you to browse the gallery with the shots taken in the single-brand store in Genoa and we remind you that the Desert Flowers Tour on 20 May he will also arrive in Viareggio for the last stage. Do not miss!


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