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Young, cosmopolitan, cheerful and in perfect IKEA style. If you made the huge mistake of not visiting the IKEA Festival during the Fuorisalone, here's what you missed
In the spaces of Via Ventura, in the heart of the youngest and most creative district of Fuorisalone, in a truly intense and eventful six days IKEA welcomed visitors, design enthusiasts or not, in an interactive and fun festival, focused on a new way of seeing and conceiving the domestic living.
He showed the results of his collaborations with the Danish company HAY, the designer Tom Dixon, the multifaceted design platform Design Indaba, the artist Kevin Lyons and the visual artist duo Pinar & Viola.
Here, in the gallery, the shots of the week.
IKEA Festival during the Fuorisalone
In the former workshop, visitors, in addition to discovering the hundreds of novelties that will be part of six new collections - YPPERLIG, DELAKTIG, STOCKHOLM, BJÖRKSNÄS, ART EVENT 2017 and STUNSIG - were able to rest on the new sofas VIMLE, HAVSTEN and VALLENTUNA.
The exhibitions were created by Faye Toogood, British designer, Anna and Pella, Swedish creatives and bloggers, and by Openhouse, a magazine based in Barcelona.
The interactive displays invited visitors to experiment, personalize and socialize around the living room, according to the "Let's Make Room for Life" theme.
Outside, IKEA's Swedish Shop proposed an Italian reinterpretation of the classic Swedish meatballs, as well as drinks to allow you to enjoy a typical Swedish "coffee break".
