The ' Fashionista’ by Patrizia Pepe: the first status of the loyalty program ' Rock The Fly’
The ' Fashionista’ by Patrizia Pepe: the first status of the loyalty program ' Rock The Fly’

Young, modern, eclectic and unconventional. The fashionista is a fashion lover with the innate ability to create a unique and recognizable style, her own. Its strong point is the spontaneity with which it chooses and juggles garments and accessories, colors and patterns, styles and fabrics, and then combines them together giving life to mix & match that immediately become trendy.

This figure, for his over-the-top taste and originality, in the world of Patrizia Pepe represents the first status of Rock The Fly, the loyalty program that allows the most loyal customers to benefit from exclusive benefits through the accumulation of points called fly. Taking her first steps in the universe of the brand by registering for the initiative, the 'Fashionista' aspires to step up on the 'Trendsetter' step to have access to exclusive events and reserved promotions. Step by step, enriching the fly collection, one becomes a 'Muse', and as such deserves to take part in events in suggestive locations and to request personalized treatments. Finally, the podium goes to the 'Rockstars' who are called to live exclusive situations as insiders of the fashion system.


To top clients and readers of Grace is dedicated on Desert Flowers Tour, the traveling project by Patrizia Pepe which since the beginning of April is making stops in the single-brand stores of the main Italian cities with exclusive events full of pampering and surprises.

Having already landed in Turin and Verona - respectively on 6 and 7 April - the tour turned the spotlight on the collection for the Spring / Summer 2017, illustrated to guests by the stylists of Grace, Tamara Gianoglio And Benedetta Ceppi, who have dispensed style advice on the outfits to be created.

"No one like you" collection

On those dates, in fact, the doors of the stores in via Roma in Turin and in Corso Porta Borsari in Verona opened wide from 15:00 to 21:00 to offer participants a style session and a hair styling service created by a hairdresser of L'Oréal Professionnel, in the presence of a video maker who immortalized every moment and interviewed the guests, collecting opinions and emotions. To make the event even more unforgettable, an illustrator who portrayed customers with the outfit chosen in the store, in a sketch on cardboard.

“No one like you” collection
"No one like you" collection

If you have missed the first two meetings, do not miss the next appointments: the Desert Flowers Tour will land on April 20 in Milan with the stylist Michele Bagnara.

For the occasion, the capsule collection of patches and stickers will also be unveiled in the Milanese city '' No one like you ' to customize garments and accessories with a unique and original touch.

On 21 April it will then be the turn of Bologna and on 4 May of Genoa. While 11 will touch on Florence followed by Rome on 13 and finally by Viareggio on 20 May.

To participate and book your styling session between 15 and 17, send an email to [email protected] Hurry up and browse the gallery to immerse yourself in the atmosphere of the tour by looking at the photos of the events in Turin and Verona!


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