A limited edition to celebrate the anniversary of a brand that has marked the history of denim
It is 1966 when Newsweek magazine publishes an investigation on teenagers of the time, both boys on the cover are wearing jeans Wrangler. Today, 2017, the brand celebrates 70 years old of history with a new logo and a new collection, "Wrangler 70 Years".
The font chosen is Kabel and the inspiration comes from the archives, from that mix of joy and creativity that has always distinguished the brand.
The T-shirts are ringer graphic, i.e. defined by contrasting edges, in soft cotton recall the bright colors of the rainbow, a symbol of trust, positivity and peace, values closely linked to the 70s.
The denim is stone washed and its fit varies from regular and flared models. There is no shortage of sweatshirts, accessories, shorts and colored denim jackets.
The campaign was created in collaboration with Peter Max, an internationally recognized artist belonging to the Summer of Love period. The past and the future go hand in hand in a new collection to be discovered.