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Moschino and its creative director Jeremy Scott preview a special collection in collaboration with Gufram at Milan Design Week
Gufram presents, on the occasion of the Milan Design Week 2017, Moschino kisses Gufram, a sensual and irreverent capsule collection of furnishings, created in collaboration with the most pop brand in the fashion world, Moschino.
A happy union that revolves around irony, humor and provocation, elements that have always represented the stylistic code of the two brands - in fashion and design -.
Moschino kisses Gufram consists of four new iconic products.
The top product of the capsule is the sensual Zipped Lips!, special edition of the Bocca sofa - designed in 1970 by Studio65 - which is contaminated by the inspiration of the creative director of Moschino, Jeremy Scott.
A golden zip keeps the lips of the sensual sofa closed - in flexible polyurethane and upholstered in fire red fabric - which thus takes on a pop fetish touch, characteristic of the personal and unpredictable mood of the fashion house.
The name of the capsule highlights as Zipped Lips! - produced in a limited edition of 99 pieces - is the emblem of this collaboration: a passionate kiss between the two brands.
Biker Cabinet is a piece of furniture on wheels that incorporates the shapes of Moschino's iconic Biker bag, faithfully reproducing its studs, zippers, collar, pockets. Its glass shelves can also accommodate the most diverse objects.
High Heels they are two provocative decolletè shoes in black leather and golden heel, inside which there is space, in one an ottoman, in the other three glass shelves: unexpected reinterpretations of a seat and a storage unit.
«The Bocca sofa is one of the most indelible design creations of all time! I am honored to have been able to leave my creative footprint on this icon thanks to the limited edition 'Zipped Lips!'. The pun 'zip your lips' and the addition of the zip, a distinctive element of the Biker bag, immediately introduce the Bocca to the Moschino family. Gufram's projects touch all the strings of my vision of design: they are playful, ironic and iconic ", says Jeremy Scott. "This partnership between Moschino and Gufram is a true celebration of pop culture."
From 4 to 9 April 2017, Moschino flagship store, via Sant’Andrea 25.