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The students of the European Institute of Design in Turin design the new layout of the IKEA space dedicated to greenery and relaxation
IKEA who chose the students of the Academic Diploma Course in Interior Design IED Turin to rethink the spaces of Glass House of the IKEA Turin store.
The Glass House is an exhibition area - large and evocative, with glass walls like those of a greenhouse - entirely dedicated to the outdoors, gardening and small accessories, which aims to offer consumers an emotional shopping experience.
The IKEA Glass House by IED
The leitmotif of the students' restyling intervention started from some key concepts such as curiosity understood as the will to take care of their consumers; the union of the extraordinary and the everyday and the desire to turn on a new look at reality.
The design element favored by the students was the cube, declined in the different environments in order to create a link between nature and artifice.
The students designed a restyling that would enhance the display of natural products, taking advantage of the lighting that comes from the glass walls of the structure, combining the idea of green and relaxation with the sales activity, in response to the need for green that always more is perceived in large cities.