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Buy a preview of Kat Von D Beauty in Corso Vittorio Emanuele and meet Kat in Milan
Buy a preview of Kat Von D Beauty in Corso Vittorio Emanuele and meet Kat in Milan

Kat Von D Beauty is about to land in Italy with many surprises And special initiatives for lovers of beauty and the possibility of meet Kat Von D in person.

The launch of Kat Von D Beauty

Kat Von D Beauty will arrive exclusively in Sephora Italia Beauty Stores on April 8, 2017, but there are big surprises for fans of the brand.

On sale in preview

For those who can no longer wait, the Kat Von D Beauty line will in fact be available in preview starting from April 1st on the site is in the Corso Vittorio Emanuele flagship in Milan; an unmissable appointment for beauty addicts who will finally be able to buy the legendary make-up references of the most irreverent line of the moment.

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Find out how to meet Kat Von D

The dream becomes reality at Sephora: on April 1st by purchasing a Kat Von D Beauty product in the Sephora store in Corso Vittorio Emanuele in Milan - you can receive a bracelet which will allow you to meet Kat Von D in person on April 8 in the same store in Milan.

Find out how on


Kat's overwhelming creativity becomes a work of design

Sephora is preparing to conquer the Milanese Design Week with a work inspired by the inspiration and overwhelming energy of the famous American tattoo artist Kat Von D reinterpreted by the London studio ANOTHER SPACE. The installation, created in partnership with Interior, will be exhibited in the suggestive setting of the University of Milan, in the famous courtyard of Honor, for the duration of the event, from 4 to 15 April 2017.

"A giant lipstick stands out inside the Court of Honor in an evocative game of off-scale. Two lipstick caps are placed on the ground like monoliths, evoking the columns of an ancient temple. The peculiarity of the surface stands out: a studded coating, unusual in make-up packaging which, reproduced on a large scale, recalls the rusticated facades of Italian Renaissance buildings ".

By visiting the sculpture it will be possible to live a unique experience thanks to interactive activities through which it will be possible to create a dialogue between visitor and installation. As explained by the brand: "This is where an experience comes to life that begins from the first impact with the materiality of the work and which gradually turns into an interactive, immaterial path."



On April 4th we are waiting for you from 8 pm for the Opening Party at the University of Milan with a performance by Kat Von D. Stay tuned!

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