Kat Von D Beauty arrives in Italy: appointment at Sephora
Kat Von D Beauty arrives in Italy: appointment at Sephora

Kat Von D Beauty arrives in Italy from Sephora and the world of Italian make-up will never be the same again.

Who is Kat Von D?

The exclusive make-up line takes its name from its founder, Kat Von D, an American tattoo artist of Mexican origins, star of the TV shows Miami Ink and LA Ink.

Kat is an icon: long raven hair, a myriad of tattoos that tell her life, her dreams and her passions - which we find in her make-up line - and a gothic look full of charm. A convinced animalist, she promotes a vegan lifestyle and an original approach to beauty, inviting every woman - and man - to play with the look creating different make-ups every day.


Kat Von D discovered her passion for drawing from early childhood by filling staggering amounts of sketchbooks and expressing her inner world through pencil and paper. In adolescence, she began to try her hand with make-up, falling in love first with fiery red lipsticks and, subsequently, with the darker shades of eyeliner.

At the age of 14 Kat got her first tattoo: from that moment on she dedicated herself to the career of tattoo artist until she became the protagonist of the LA Ink show focused on the life of her business, the High Voltage Tattoo.

In 2008 Kat Von D launched her first sensational make-up collection. Over the years, the Kat Von D Beauty brand has proved to be the brand with the highest following among all the major brands on social media, also thanks to the constant participation of Kat, always at work in creating product lines with professional performance, and constantly listening to the opinions and wishes of his beloved and loyal fans.


The Kat Von D Beauty make-up line

The gothic packs designed by Kat Von D herself are the business card of the range. Indeed they embody one sophisticated and original style, full of character.

The very original packs are the best presentation for the products of the make up line: famous all over the world for Highly performing formulations, rich in pigments and famous for the infinite range of colors, able to satisfy lovers of nude shades as well as daring fans of extra strong looks.

The range includes many make-up products, among which the legendary lipsticks stand out Studded Kiss Lipstick, which stand out for their matte, satin and glitter finishes, available in 39 high-impact shades.

The highly pigmented formula allows for a intense result in one application. The lips, on the other hand, remain very soft thanks to the powerful antioxidant complex enriched with vitamins A, C and E.

The extra detail? The studded packaging, inspired by the studded bracelet that Kat loves to wear, perfectly completes the rock style of the colorful lipsticks.


But still talking about lips, do not forget another must have: a creamy texture, a matte and perfect finish in a few seconds make theEverlasting Liquid Lipstick the matte and long lasting liquid lipstick that will never let you down. The 26 shades are characterized by an innovative formula rich in moisturizing elements of natural origin including vitamin E and sunflower seeds.

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The liquid eyeliner in pen is also absolutely unmissable Tattoo Liner, the tip of which is made up of 325 bristles. This product is waterproof and very easy to use, perfect for creating impact graphic make-up in a few moments.

Available in two color variants, Trooper Black, satin black and Mad Max Brown, intense chocolate brown, offers a very high pigmentation and an exceptional hold without ever drying out and, therefore, crumbling.


Kat Von D Beauty launch in Italy

The make-up line of the American tattoo artist will officially arrive in our country8 April 2017 exclusively from Sephora. But that's not all: Kat Von D Beauty will be launched in a week-long preview on Sephora.it and in the Corso Vittorio Emanuele flagship store in Milan.

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