Patrizia Pepe and Grazia together for the Desert Flowers Tour
Patrizia Pepe and Grazia together for the Desert Flowers Tour
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The Desert Flowers Tour starts, Patrizia Pepe's traveling project that opens the doors of its single-brand stores to loyal customers and Grazia readers for eight exclusive events. Find out how to participate!

The stylists of Grace, a full agenda of exclusive events based on fashion and style advice. And a collection, the Desert Flowers Festival from Patrizia Pepe for the Spring / Summer 2017.

These are the key points of the Desert Flowers Tour, the itinerant project that in the next two months will make a stop in eight Italian cities, to unveil the new line made of long fringes, micro-jacquard, broderie anglaise and macramé, tribal-inspired prints, bright and gritty lamé. For a trait d'union between gypsy style, rock flavor and casual-chic taste, the perfect mix to fully immerse yourself in the atmosphere of a musical festival in the middle of the desert.

Warm and sunny, fresh and contemporary, the allure of the collection will be the absolute protagonist of the events on the agenda dedicated to 'Trendsetter', 'Muse' and 'Rockstar' customers, three statuses of 'Rock The Fly' loyalty program which, through the accumulation of points called fly, allows you to benefit from different packages of advantages such as, among others, invitations to meetings and parties, special promotions, personalized treatments.

Each appointment includes a styling session during which the fashion team of Grace will provide guests with suggestions on outfits to create. It is a hair styling service carried out by a hairdresser from L'Oréal Professionnel.

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But that is not all! Each stage will also host an illustrator who will draw and pay homage to those present with an artistic sketch depicting the outfit of Patrizia Pepe chosen and preferred in store.

The tour will start from Turin on April 6th, and will then arrive in Verona on April 7th, in Milan on April 20th and in Bologna on April 21st. On 4 May it will then be Genoa's turn, while on 11 it will be the turn of Florence followed by Rome and Viareggio, on 13 and 20 May respectively.

The events will take place from 15.00 to 21.00 in the brand's single-brand stores. Exclusively, the readers of Grazia who want to take part in the meeting with the stylist will be able to request a style consultation in the time between 15.00 and the 17.00.

What are you waiting for? Register now and make your appointment by sending an email to [email protected] Meanwhile, browse the gallery to discover the new collection!

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