TSUM celebrates the 110th anniversary
TSUM celebrates the 110th anniversary
Anonim

The famous department store in Moscow celebrates 110 years of history with special initiatives

The story of TSUM, store of fly among the most famous in Eastern Europe, it starts from far away. They are the early 1900s when Andrew Muir And Archibald Mirrielees, two Scottish merchants, decide to buy a building in one of the streets of the city, la Teatralnaya Ploshad.

The duo entrusted the project to RE. Klein, the same architect who built the Pushkin Museum of Fine Arts.

In 1907 the building was completed and ranks as the most important and largest department store in Russia, third in Europe after the British Harrods And Selfridges.

TSUM – FASAD NIGHT NEW

TSUM is the name by which we know it today, it means Central Department Stores and was coined during the Soviet period.

To date, the store boasts an area of 70,000 sqm and maintains that innovative and research spirit that has characterized it since the beginning. Experiences for digital purchasing (not only online but also in store, with digital windows to facilitate purchases) and research in the selection of the highest prêt-à - porter brands in the sector.

TSUM – INTERIORS (2)

Among the most interesting factors to tell when it comes to there is the "Milanese prices" that is a strategy that allows the consumer to buy the products at the same price as the boutiques in Milan and Paris.

And that's not all: for the whole of 2017, in agreement with the Russian government, the store will be the first to pilot the Tax Free offer.

One more reason to visit the Russian capital.

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