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Adidas presents the adidas SPEZIAL collection with singer Cronixx
Adidas presents the adidas SPEZIAL collection with singer Cronixx
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Discover the adidas SPEZIAL collection for s / s 2017, a mix of British casual style and Jamaican reggae culture

In the last two years the collection adidas SPEZIAL has earned a respectable place in adidas Originals production. A line that evokes the past in lines and shapes, but which is projected directly into the future thanks to the personal reinterpretation of the wearer.

For s / s 2017 the products of the SPEZIAL range combine the casual British style with the influences of the Jamaican reggae culture perfectly reflected by the Jamaican singer Cronixx. The most iconic adidas sneakers such as Atlanta SPZL and Jogger SPZL are reinvented thanks to the hybrid designs of SPEZIAL and are combined with tracksuits and outerwear that wink at the military aesthetic.

The adidas SPEZIAL ss17 campaign with the singer Cronixx

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The evocative photos are accompanied by a video shot between Kingstone and Lancashire by & SON in which Cronixx tells the collection on the notes of a dub piece from his new album.

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