Serum and beauty routine: hydration and radiance goal
Serum and beauty routine: hydration and radiance goal

To give a boost of energy to our face and make it brighter, you don't need a magic wand. What really matters is choosing the best skincare products and using them correctly. Translated: a rigorous but at the same time fast beauty routine is our most important ally.

What cannot be missing in a beauty ritual? A serum, to be used before the cream, to give the best to your skin.


Why it is important to use serum and cream together«The cream has a soft action on the skin, such as meditation or stretching on our body and mind. The serum, on the other hand, acts in a more targeted and faster way, just like pilates and yoga do ", says Rodolphe Bories, La Mer Regional Education Manager." Only when we use both products or when we carry out the two activities together, we succeed to really feel and see the difference ".


How to apply the serumThe first fundamental step is cleansing. After cleaning your face, take a few drops of serum and apply it by lightly pressing to allow the formula to penetrate and blend with the skin of the face, neck and décolleté. Massage gently moving from one point to another. Finally, use the moisturizer. Follow this beauty ritual in the morning and in the evening before going to bed.

Aim skin hydratedThe key word is consistency. «To have a perfectly hydrated skin, it is necessary to use the moisturizer at least twice a day and every day - says Bories -. We often forget to apply serum and cream in the evening, but it is a mistake because the skin needs to be constantly hydrated during the night, while we sleep ». The solution is to choose products that also act during the night by providing continuous hydration.


The new The Revitalizing Hydrating Serum by La Mer it is an excellent response to our skin's demand for hydration. This serum, in fact, has been developed to create a mini-atmosphere of continuous hydration, thanks to the Miracle Broth ™, a cell regenerator that gives nourishment. Drop by drop, the vitality of the skin is awakened and the surface is soothed and softened for an immediately healthier appearance. To complete the moisturizing action there is the Crème de La Mer, with millions of small capsules (the Soft Lotion Capsules ™) that flow like water droplets penetrating deeply and giving immediate relief to even the most dehydrated skin.

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