There force of the nature it turns into sustainable luxury which combines the selection of precious ingredients of natural origin with the most sought-after performance of the product for naturally beautiful hair.
Kérastase Paris capture the energy of nature with Aura Botanica, the new range of haircare with the 98% * of ingredients of natural origin, including cold extracted argan and coconut oil, coming from solidarity productions, with formulas free of silicones and sulphates that give nourishment and brightness to the hair.
A range that knows no compromises, able to reconcile nature and science, taking the best from the first without sacrificing the performance of the second, suitable for all those who want healthy, light, silky and shiny hair, choosing formulas with ingredients of natural origin to be applied through a luxurious ritual, but responsible and sustainable.
Kérastase inaugurates a new era of beauty which has its roots in nature with particular attention to certified organic natural ingredients that come from solidarity productions: coconut oil comes from the indigenous communities of the Samoa Islands, while the argan oil extract comes from the skilful processing of women in the Morocco.
It comes alongside the highest rate biodegradability of the formulations of Kérastase and a renewed packaging, lighter, to significantly reduce the use of plastic materials, up to the first Kérastase product packaged in 100% PET PCR plastic (recycled post-consumer): the Bain Micellaire.
A commitment by Kérastase that represents not only a new approach to beauty, but a real invitation to women to make sustainable choices, choosing responsible products, which at the same time do not give up on luxury and performance.
Kérastase Aura Botanica Bain Micellaire, with coconut oil and argan oil, is the delicate aromatic shampoo that cleanses the hair, eliminating all the impurities present on the hair fiber, without leaving any oily residue, while preparing the hair to receive the next treatment.
Its formula is composed of 97% ingredients of natural origin, without surfactants, silicones and parabens.
The treatment for revitalized and shiny hair is Kérastase Aura Botanica Soin Fondamental.
The perfect affinity between its 97% natural origin ingredients - including coconut oil, argan oil and sunflower oil - and the hair allows the formula to instantly blend with the hair fiber, giving 48 hours of deep nourishment and frizz control.
A light and ultra-fine essence to spray on wet hair before styling or as a touch finish: Kérastase Aura Botanica Essence d'éclat features a biphasic formula with 99% ingredients of natural origin, rich in extremely nourishing oils - jojoba, avocado, coconut and argan - orange essential oil and Damascus Rose water for soft, hydrated and frizz-free hair up to three days.
The concentrated treatment with extraordinary nutritional capacities combines all the power of nature, with 99% of ingredients of natural origin, in Kérastase Aura Botanica Concentré Essentiel.
With coconut oil, argan, jojoba, avocado, sweet orange essential oil and rosemary extract, it is a modular treatment based on the hair's need for nutrition that can be used as a pre-shampoo pack to leave on, massaging it on both lengths that on the scalp, added to Soin Fondamental to enrich the formula and can also be used as a body oil.
* the remaining 2% of ingredients is necessary to guarantee the olfactory, sensorial and stability qualities of the product.