Ottod’ Ame and his kaleidoscopic fashion between research and experimentation
Ottod’ Ame and his kaleidoscopic fashion between research and experimentation
Anonim

ottod'Ame embodies an unconventional femininity. Discover with us the diktats of the maison and the new collection for Spring / Summer 2017

It was born in 2011 and immediately refers to a style of character and avant-garde, synonymous with a joyful freedom - that of women - to explode through seduction, romanticism but above all through an instinctive naturalness, enhanced by an unexpected originality..

ottod'Ame embodies an idea of ​​unconventional femininity, a trait d'union between fashion, music and art. But the extra twist comes from the experience and know-how inherited from the most historic company that 'brought it into the world': H. Eich, the eldest born in 2003 from the creativity of Silvia Mazzoli and from the entrepreneurial spirit of Niccolò Frosini And Gianni Guastella.

After eight years of activity, that 'H' turns, not surprisingly, into 'eight' - the number corresponding to its positioning in all the alphabets - and H. Eich turns into the label ottod'Ame, a more contemporary brand of fresh, young and dynamic women's clothing. Shortly thereafter, without hesitation, what the new reality is about to conquer the national and international scene.

Today as then, at home ottod'Ame everything revolves around research and experimentation. And the need to meet the most eclectic spirit of a woman devoted to freedom, carefree and lightness, in the soul and in the garments.

Her versatile, sophisticated, urgent and nuanced style is designed to dress dynamic women, extremely creative, free from any convention and lovers of clothes to show off on any occasion. Those women are rock, dandy, gritty and at the same time romantic and sweet. But also sporty and casual. In other words, simply themselves, in all their originality that makes them unique.

And it is to that originality - also intrinsic in the brand's DNA - that the latest collection launched for the Spring / Summer 2017: a kaleidoscope of garments that interpret the codes ottod'Ame with a bon ton touch, a French thread, an urban attitude. And a Nouvelle Vogue rhythm.

The absolute protagonist is the denim that we also find on the gritty suits, in blazers and midi skirts. Among the prints dominate the animalier, floral bouquets, stripes motifs that combine and alternate with warm colors from rust to blue, passing through red and mustard. And then there are the precious lace, the crochet, the tulle clouds.

There is no shortage of windproof in coated tyvek and nylon, fluid outerwear, the khaki-colored duster. The nail becomes long, the dresses are light, the maxi shirts, ruffles and voluminous flounces are innervated on the skirts, the trousers become wide.

Curious to discover with us the kaleidoscopic world of ottod'Ame? Let yourself be enchanted by browsing our gallery!

Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image

Popular by topic