Video: Ottod’ Ame and his kaleidoscopic fashion between research and experimentation
2024 Author: Devin Ellington | [email protected]. Last modified: 2024-02-01 08:50
ottod'Ame embodies an unconventional femininity. Discover with us the diktats of the maison and the new collection for Spring / Summer 2017
It was born in 2011 and immediately refers to a style of character and avant-garde, synonymous with a joyful freedom - that of women - to explode through seduction, romanticism but above all through an instinctive naturalness, enhanced by an unexpected originality..
ottod'Ame embodies an idea of unconventional femininity, a trait d'union between fashion, music and art. But the extra twist comes from the experience and know-how inherited from the most historic company that 'brought it into the world': H. Eich, the eldest born in 2003 from the creativity of Silvia Mazzoli and from the entrepreneurial spirit of Niccolò Frosini And Gianni Guastella.
After eight years of activity, that 'H' turns, not surprisingly, into 'eight' - the number corresponding to its positioning in all the alphabets - and H. Eich turns into the label ottod'Ame, a more contemporary brand of fresh, young and dynamic women's clothing. Shortly thereafter, without hesitation, what the new reality is about to conquer the national and international scene.
Today as then, at home ottod'Ame everything revolves around research and experimentation. And the need to meet the most eclectic spirit of a woman devoted to freedom, carefree and lightness, in the soul and in the garments.
Her versatile, sophisticated, urgent and nuanced style is designed to dress dynamic women, extremely creative, free from any convention and lovers of clothes to show off on any occasion. Those women are rock, dandy, gritty and at the same time romantic and sweet. But also sporty and casual. In other words, simply themselves, in all their originality that makes them unique.
And it is to that originality - also intrinsic in the brand's DNA - that the latest collection launched for the Spring / Summer 2017: a kaleidoscope of garments that interpret the codes ottod'Ame with a bon ton touch, a French thread, an urban attitude. And a Nouvelle Vogue rhythm.
The absolute protagonist is the denim that we also find on the gritty suits, in blazers and midi skirts. Among the prints dominate the animalier, floral bouquets, stripes motifs that combine and alternate with warm colors from rust to blue, passing through red and mustard. And then there are the precious lace, the crochet, the tulle clouds.
There is no shortage of windproof in coated tyvek and nylon, fluid outerwear, the khaki-colored duster. The nail becomes long, the dresses are light, the maxi shirts, ruffles and voluminous flounces are innervated on the skirts, the trousers become wide.
Curious to discover with us the kaleidoscopic world of ottod'Ame? Let yourself be enchanted by browsing our gallery!
Recommended:
Berlin Fashion Week: our story between fashion shows, backstage and beauty trends
We were in Berlin to browse behind the scenes of Fashion Week and discover the next beauty trends for summer 2019 The key words in the backstage of Berlin Fashion Week are imagination, creativity, desire to be there. Enthusiasm is the fuel that allows the designers on the show to make their voices heard in the fashion scene.
Mix & match and research: discover Carola Bernard's style
She is 23, lives in Milan (but she is originally from Bari) and has the craziest hair of fashion week. Carola Bernard she is the girl who already knows all the brands before they become trendy and who personalizes her garments when she can in a mix &
Maserati and FFC ONLUS: an event to support research
2015's Maserati starts with an important charity commitment : was held at Cortina Golf Club an exclusive stage of the Maserati Wolrd Tour in favour of FFC Onlus , Cystic Fibrosis Research Foundation . Present at the event Matteo Marzotto , vice president and ambassador of the non-profit organization Matteo Marzetto, the pilot Giancarlo Fisichella , the General Manager of Maserati Europa Giulio Pastore, Giovanni Soldini, Isabella Borromeo.
Jean Paul Gaultier: the latest fashion show and the most beautiful looks from his 50 years of fashion
A few hours after the last show, we retrace the highlights of the irreverent French designer's career through his most iconic creations. He had announced it Jean Paul Gaultier himself on social media on January 17th. “I have to tell you one thing:
Pink October: fashion initiatives for breast cancer research and prevention
October is the month "in pink", the one dedicated to the awareness campaign on female cancers that culminates with the International Day against Breast Cancer, on 19 October. For the occasion, there are many fashion brands that propose initiatives to support research October is the pink month , the one historically dedicated to breast cancer awareness .