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Made with recycled marine litter, the new sustainable line consists of sophisticated clothing and accessories
Light fabrics, sinuous lines, soft colors and sustainable materials. The new collection H&M Conscious Exclusive comes from the use of Bionic, a polyester obtained from recycled marine plastic waste.
Face of the campaign is Natalia Vodianova posing in front of the camera wrapped in a long pleated powder pink dress on which soft ruffles and swirling ruffles are gathered. For a red carpet look that mixes romance and sustainability.
Made for him and for her, the line consists of sophisticated and elegant garments and accessories designed for special occasions, demonstrating the fact that you can create a great evening look while respecting the environment.
But that's not all: for the first time, the collection will also include kids' proposals and a bio-based perfume.
Conscious Exclusive it will be available from April 20 in around 160 stores and online at hm.com. While waiting, you can browse the gallery to find out what's new!