Table of contents:
Art director and fashion consultant for luxury brands, street style icon and now also the new face of Roger Vivier: we present Sofia Sanchez De Betak
Fashion insiders remember her by her maiden name (Barrenechea) but for sure the rest of the world knows her by her nickname (and nickname on Instagram), Chufy. Sofia Sanchez de Betak (like her husband, Alexandre, one of the most popular event organizers) is one of the most famous and fascinating protagonists of the fashion system and icon of the street style international as well as influncer on and offline, divided between his Argentina and the fashion capitals.
Born in Buenos Aires, Sofia began her career as an art director in New York for the famous advertising agency Doug Lloyd before becoming a freelance and working as fashion consultant at 360 ° for luxury brands such as Chanel, Valentino, Chloé and Michael Kors. Sophisticated beauty and impeccable taste in dressing made her one very early on muse for the most prestigious designers and a reference figure among the most loved in street style, not to mention that her profile on Instagram led her to quickly conquer her current 370 thousand followers and a prominent place among the fashion influencer of the moment.
Even his own marriage with Alexandre, celebrated in December 2014 among the remote and wild scenarios of the Patagonia, expresses her free and nonconformist personality, complete with celebrations in typical gaucho clothes (while for the celebration Sofia chose a romantic Valentino).
Her elegant and eclectic style, capable of combining the most famous fashion houses with research pieces by young and talented South American designers selected and "sponsored" by herself, has become her sign of recognition.
And precisely for this the French maison Roger Vivier chose Sofia as her face for spring-summer 2017: a globetrotting traveler, ultra-connected and refined, an urban nomad, as she was defined by the maison, in short, the perfect interpreter of the shots of the photographer Quentin Jones for the Parisian brand's collection
«She is beautiful and enterprising, hyperactive and calm, Argentinian and cosmopolitan, refined and cool. And that is why she is so loved: she is unique, fascinating, beyond fashion »says Ines de la Frassange, Roger Vivier's ambassador. And what better description could there be for a style icon?