The perfect pair to rock your beauty essentials
The perfect pair to rock your beauty essentials

Shocking look and scent, the electrifying combination that seduces like a shock

"There is no black, but blacks" - said Yves Saint Laurent, couturier of the great innovations in fashion, as in beauty. Today the essence of his irrefutable axiom lives on in THE SHOCK, the new line that combines two iconic products of YSL Beauté in an unprecedented dramatically and sensually black chord.

In February the scent “Black Opium” and the mascara "Effet Faux Cils" are charged with intensity, renewing themselves in: Black Opium Floral Shock And Volume Mascara Effet Faux Cils THE SHOCK.

"Shock" like the pungent scent of the first electrifying coffee in the morning, and then shock you with the freshness of a bouquet of white flowers: bergamot, gardenia and orange blossom. The shock of an iced coffee, between pleasure and adrenaline.

The line completes the line, enriching it with seduction new Mascara Volume Effet Faux Cils THE SHOCK. The formula is light but creamy, specifically designed to be worked in a modular way. As soon as it is applied, it adheres perfectly to the lashes in an opaque film that does not create lumps or dry accumulations: it is the perfect "matter" to be intensified with pass after pass. The lashes are so amplified - in volume, quantity and length - that they make the look immediately different at first glance. Shock effect, precisely. Guaranteed on itself from the very first applications. And nothing makes a woman safer than knowing that she has an expressive look.

The merit is also of the new fiber brosse, wider, with wide curves and designed to release more product each time it is reinserted. The bristles are loaded with a new, intensely black formula.

In addition to Noir Asphalte, a black inspired by asphalt, mascara Volume Mascara Effet Faux Cils THE SHOCK will be available in 2 other shades: Bleu Underground, a dark smoky blue, and Bourgogne Burt, a dark burgundy with black veins in a limited edition.

Go to the Sephora Beauty Store from Milan (Corso Vittorio Emanuele 24/28) from January 31 to February 26, and of Rome (Spanish Steps 67/68/69) from 6 February to 5 March, to immerse yourself in the Yves Saint Laurent Beauté universe with the best makeup artists of the brand.

It also takes part in two exclusive events on February 2 with Andrea Damante and February 9 with Laura Barriales at the Sephora Beauty Store in Milan in Corso Vittorio Emanuele 24/28 starting at 19:00 with djset and aperitif.

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