Liu Jo makes a stop in the Fortezza da Basso with an exclusive event
Liu Jo MAN arrives at the 91st edition of Pitti Immagine Uomo with the event #AnUrbanTale. The Florentine salon in Fortezza da Basso is an opportunity for the brand to present the brand new advertising campaign dedicated to Spring-Summer 2017.
Volto dell 'advertising is the new ambassador of the brand, Francisco Lachowski, supermodel and influencer with over 1.5 million followers on Instagram.
During the party - held in the heart of Florence, in the setting of the Dome - there was also a toast to the opening of the new Florentine store which opened its doors at number 14 in via Calimala.
Among the guests, Marco Marchi - Vice President and Head of Style of Liu Jo - Giuseppe Nardelli - President of Co.Ca.Ma. (company that manages the Liu Jo UOMO brand under exclusive license) - and many celebrities including Maurizio Aiello, Daniele Liotti, Paolo Stella And The Donatella in the console.