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Video: Coca Cola and Trussardi: together for a new collaboration
2024 Author: Devin Ellington | [email protected]. Last modified: 2024-02-01 08:52
Trussardi joins Coca Cola and presents two new exclusive limited edition projects. Elegantly Cool is the name of the project, consisting of three cans customized by the brand that represent the symbol of the encounter between the refined elegance of Trussardi and the cool spirit of Coca-Cola light.
coca cola trussardi 2015
The protagonist of the first two cans is the Trussardi greyhound which, stylized, appears here in an ironic key in a mix of bright shades, including Coca-Cola red, acid green, purple and cherry.
The "lizard" print, always typical of the Bergamo brand, is the second reproduction, and is in gold, in contrast with the silver of the can.
The novelty of the project is that Trussardi is truly the first fashion brand to wear the iconic Coca-Cola bottle, on the occasion of the first 100 years of the contour glass bottle. Gaia Trussardi, Creative Director of the Trussardi Group, comments: «We are particularly happy to extend our lifestyle to a global giant such as Coca-Cola. In particular, we were the first to dress Coca-Cola, a brand that is truly famous all over the world thanks to its bottle known not only as an object of worship but also as a universal graphic sign celebrated in art, music, design and advertising.."
Also this year Coca-Cola consolidates its ties with the fashion world thanks to an exceptional partnership, that
with the Trussardi maison: an Italian company of great prestige, an international symbol of Made in Italy excellence."
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