A special event to present Nike's news for the London Olympics
An event that begins with a party can only be a success. And so it was for the one organized by Nike which brought together journalists and industry experts in London to present the news dedicated to the new season and the upcoming Olympics.
At 7.00 pm on Sunday, we are in fact in front of the immense structure of Battersea Power Station, yes the one portrayed in the cover of Animals by Pink Floyd, ready to participate in the first FuelFest. Necessary requirement, to have on the wrist the exclusive Nike + Fuelband, a brand new fitness tracker that converts movements into Fuel, counting the steps and calories consumed every day, already available in the United States and London for purchase and which will also arrive at us in Italy in January. The charm of the place, the presence of stars of the rap scene such as Tinie Tempah and Magnetic Man and the energy of the participants who, while dancing, challenged each other with their own personal Fuel, kicked off a truly unique event of its kind.
Still excited by the evening, we met on Monday to discover and test the news of the Nike world for the Olympics. Carl Lewis and Charles Barkley, emblem of sport and sportsmen, do the honors of the house, allowing everyone to be interviewed in their area of expertise: running and basketball. Here we discover the new one Nike Flyknit, very light shoe, designed to support the foot in precise points and remain thin in others, like a second skin, and the new Nike + Basketball, one of the most technological models, equipped with the Nike + Sport Sensor, a technology found in every basketball model that records information on the player's movements and sends it wirelessly directly to his smartphone, in order to truly measure performance. The same technology is found in the Nike + Training, which records the movements of those who train and gives the possibility to compare their results with those of athletes of the caliber of Rafael Nadal, Lebron James, Hope Solo, which can be found in the Nike + Training app.
After the presentation, it was possible to test the Nike products, the Nike + Training during a session of three tests (jump, rope and run on the spot) and the Nike + Basketball in a makeshift basketball court. Last stop of the tour, the preview discovery of some of the uniforms of the Olympics, from that of China to that of the United States, models designed both for the competition and for the awards, up to the athlete's everyday life.
A truly unique and complete experience, now the Olympics can really begin. Game On World!