Welcome to the magical fair organized in Milan during the fashion week! 182 collections divided into the three salons Touch, Neozone and Cloudnine, 75 new international designers and the e-Pitti online showroom.
For the first time, Not Just a Label, the online platform that promotes and supports new emerging designers, was presented live. the brands of the 8 stylists present are young and research, but have already dressed some of the most prominent celebs in the world, from Lady Gaga to Rihanna, as well as having debuted on the catwalks of London Fashion Week.
We focused on some brands that have struck our curiosity: BB washed, the footwear collection by Bruno Bordese, used effect, where attention to detail and the rock spirit emerge from the studs and washed leathers; Demoo Parckchoomoo, the made in USA brand already present on the New York catwalks, characterized by sophisticated but clean cuts, oversized shapes and floating textures; the exotic journey of the Leitmotifs, among flamingos and tigers protagonists of prints rendered three-dimensional by embroidery on silk and organza crepe; Lika colonial-inspired hats stolen from the male wardrobe and revisited in materials and shapes with a vintage flavor; laser lace on the very soft tassels by Napsugar Design, dresses, jackets and vests with gothic and precious embroideries; the jersey tops with maxi viscose decorations by Unravel, a minimal collection played on contradictions where there is no distinction between the front and the back.
Jenny Pie's luxury and retro lingerie, between polka dot silk and tulle in pastel colors; the natural materials of Li-an, a hyper feminine and delicate Swiss brand; the white capsule collection by Pam & Arch London: knee-length dresses with light embroideries, hand-made applications and imperceptible lace; PT0W trousers, a refined and casual collection with impeccable cuts; Avec Moderation's limited edition super flag sandals; the micro-patterned pashminas by Blui, the studded ballet flats by Jeffrey Campbell and finally the bijoux by Yvonne Christa among butterflies, snakes and flowers worked with the techniques of Venetian filigree.