2023 Author: Devin Ellington | [email protected]. Last modified: 2023-05-21 14:26
Discover all the news from London day by day and experience the atmosphere of the English capital with us
The world of fashion never stops. The New York Fashion Week has just ended and we are already in London, ready to discover all the news for next spring-summer 2012. And when it comes to news, London is just the right place to look.
Still considered one of the "minor" venues by editors and newspapers, it manages to win over its older sisters for the organization and freshness of the proposals, among which some essential names such as Burberry Prorsum, Paul Smith and Vivienne Westwood Red Label, established brands with a certain heritage, but which maintain a young spirit and a high level of coolness. Yes, because London is cool, indeed supercool, with its public with colored hair, dizzying wedges and delicate skin, with its huge Victorian buildings, just like that of Somerset House where most of the fashion shows take place, and above all with its young designers who are now turning the heads of the entire fashion elite that matters.
From Christopher Kane to Erdem from David Koma to Mary Katrantzou, there is no designer that Anna Dello Russo has not worn at least once making a certain print or a certain dress famous. But there is also Acne, a Londoner by adoption for a few seasons, Unique, the spectacular Topshop show, Matthew Williamson fresh from collaboration with Bulgari and Mulberry, whose bags have won the hearts of every girl.
As in any self-respecting Fashion Week, the first day was relatively calm, if you don't consider the dozens of street-styler photographers intent on shooting whatever moved. Who are the insiders? Who are the guests? Impossible to know. How to blame them on the other hand, Somerset House is such a charming and comfortable setting that taking photographs comes naturally. In addition to being an undoubtedly beautiful place, it is also very convenient as the main venue for fashion shows. Precise, tidy, with its impromptu coffees full of sweets (with butter of course) to taste, the registration desk, the hostesses, the different rooms marked with precision. All very English. Somerset House is also home to Designers' Exhibition, where each participating designer is assigned a corner to exhibit their creations. Jewels, scarves, sunglasses, bags, dresses and a very long list of names from emerging to those who are more established and shows copies of magazines to testify it, we have focused on the bags and original accessories of VALERYdemure, marked by the exclusive structure cage that wraps bags, creates corsets and complete headgear, and on Orla Kiely, an English brand with a vintage allure and bon ton dresses that makes us Italians dream that we can only buy it online.
The collections of brands such as Bora Aksu, Sass & Bide, Basso & Brooke and PPQ paraded between Somerset House and New Oxford Street without too many surprises: Bora Aksu with the usual elegance and lightness of fabrics, Basso & Brooke with colorful digital prints that made them famous and PPQ this year (unfortunately) without cat ears, but with a long series of bad girls with writings on jackets and in jeans.
Now it's getting serious.
FOLLOW THE SHOWS ON GRAZIA. IT