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Beauty routine: skin care, make-up and hair tailored to Gen Z
Beauty routine: skin care, make-up and hair tailored to Gen Z

Video: Beauty routine: skin care, make-up and hair tailored to Gen Z

Video: Beauty routine: skin care, make-up and hair tailored to Gen Z
Video: Once my mom finds a product she loves, she’ll never let it go🤩 #skincare #korean #glowyskin 2024, March
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The beauty routine of the moment: desires and news for a new world that speaks of us

Where the trends for the new beauty routine? A return to origins thanks to green ingredients with an eye for technology.

In a difficult time like this think about the future And to review your own tastes And habits it is not only a vector of hope but in some way an "obligation" that is important to put in place in order not to succumb.

tendenze-beauty-estate-2020-5
tendenze-beauty-estate-2020-5

As evidenced by an interesting Stylight trend report dedicated to the wishes of Gen Z in the beauty field, the spotlight is on a scenario made up of new needs, more focused and aware, aimed at a long-term and more conscious well-being, for a new world that speaks of us.

In fact, this new way of conceiving beauty provides an approach that points to investment. Spend on products and treatments that are useful and exploitable over time that can at the same time give us an emotion.

Let's explore these together trends for the beauty routine tailored to Generation Z, including hair, make-up, super green ingredients and indispensable technological tools.

Green ingredients

From the cannabisto the superfood, the beauty trends 2020 for the summer put beauty products with natural active ingredients at the top of the trends.

The list of ingredients often gets shorter: we are more happy to choose beauty allies whose components are few and easily recognizable, even better if green and organic. Despite this, the synthetic elements are not demonized: the key is to know them and make the most of them, in a whole new synergy.

As shown by Stylight, "Google Trends detects a + 295% increase in searches for" CBD skincare "in early 2020". CBD, or cannabidol, is a very interesting ingredient, with anti-inflammatory, astringent properties - and therefore indicated in fighting acne - soothing and rebalancing.

Among the coolest cannabis products of the moment we point out the Kiehl's range with cannabis sativa, as well as the Aurelia Probiotic Skincare products - exclusive Lookfantastic - based on hemp seed oil - hemp oil.

tendenze-beauty-estate-2020-1
tendenze-beauty-estate-2020-1

On the crest of the wave - rightly so - the aforementioned beauty products based on "superfoods", ingredients that are good to eat and spread on the body.

Rich in vitamins, antioxidants and mineral salts, among the so-called superfoods we find berries - such as blueberries and raspberries - but also seaweed, green tea, ginger and pomegranate, but also spinach, cabbage and banana.

The top references based on super foods for the skin to focus on now? The Youth to The Peolpe line - exclusively from Sephora Italia - and the Inlight Beauty range, whose face and body products are created by hand using top quality natural ingredients. The detail wow? These products are edible, although it is best to reserve them for cosmetic use!

Always on the subject of "super foods", the must-try of the season is also the Garnier Fructis Hair Food line, which expands its range with very juicy shampoos and conditioners based on natural ingredients.

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tendenze-beauty-estate-2020-4

Natural hair

The coolest haircut of the moment? One above all, the curly short cut with fringe of the Italian rapper Madame - aka Francesca Galeno - who in the video of her latest single Baby shows it off in a perfectly vintage look. A real hymn to personal style.

Is short hair not for you? Longbobs - or long helmets - continue to be in great demand, especially in the wavy version. The only "rule": wear it bulky, like in an Instagram shot.

Even lovers of long hair will find an ally in wave styling, for a natural effect that is increasingly popular.

Technological accessories

Technological innovation is one of the great gifts of our time. In fact, being able to offer excellent care to our skin every day is an important plus, with visible results even in the short term.

In fact, as never before in this moment, tools dedicated to skincare are the masters on the market - as reported by Stylight - such as Foreo Luna and Foreo Ufo - the first to cleanse and treat the skin in depth, the second that allows you to apply face masks in just 90 seconds - and Clarisonic, the pioneering sonic brush in this sector.

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tendenze-beauty-estate-2020-3

Even in terms of hair, technology comes to our aid with sophisticated proposals, ideal for safe and fast styling, while respecting the hair.

The products to report? The new Dyson Corrale straightener - usable with or without strand - which promises "half the damage" thanks to its flexible foils that adapt to the hair shaft.

tendenze-beauty-estate-2020
tendenze-beauty-estate-2020

Among the hairdryers, GHD Helios stands out, particularly silent, using Aeroprecis ™ technology which uses an air flow that travels at 120km / h. Its plus? According to the manufacturer, it drastically reduces drying times and gives absolute brightness to the hair for a salon-like styling.

Minimal make up

Even the use of make-up changes: among the summer 2020 makeup trends they conquer colorful but simple beauty looks, easy to perform.

One for all? Nude makeup with an inner corner illuminated by an intense color such as lemon yellow or turquoise.

Speaking of eye shadows, among the most interesting looks of the season we cannot fail to mention the lilac-colored eyelids and those tinged with pink, for a candy pop effect that smells of carefree desire.

And the lips? This year they are glossed and greedy, for a splash of freshness that illuminates the smile without major artifices and complications. The color range ranges from nude to red. The top is clear - transparent (yes, even with glitter!).

Face make-up is also rediscovered glowy, preferably prepared to receive make-up with an ultra-moisturizing face oil or an illuminating primer.

Last but not least, the eyebrows, which are thick, intense and combed upwards with the soap brows technique.

Credits Ph.: João Silas & Wes Hicks on Unsplash

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