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2023 Author: Devin Ellington | [email protected]. Last modified: 2023-11-27 01:33
Voce Viva by Valentino Beauty is a perfume that breaks the mold. Find out through the interview with the Maître Parfumeur with the photos and the video exclusively for Grazia.it
When Pierpaolo Piccioli entered the world of Valentino, touching first hand the heritage of one of the most famous brands in the world, his greatest desire was to carry the codes of the Maison into modernity, updating them. A challenge - and a creative process - which combined, in perfect harmony, innovation and tradition, haute couture And streetwear. An only apparent dualism for a new story that in a completely new - and inevitable - way has been able to create an even stronger link between the world of fashion and that of beauty imagined as a playground open to new dreams.
Thus was born Viva voice*, the new fragrance of the brand which is the fruit of a way different than in the past to conceive the perfume. We were inspired by Pierpaolo Piccioli's vision of the brand, by his freedom to be creative, to invent a new plot of addiction - says the Maitre Parfumeur Honorine Blanc who, together with Amandine Clerc Marie, created this great one floral woody scent -. We have focused on both high quality and risk-taking and we have pushed ourselves out of our comfort zone. We wanted to create something that was bright, happy and optimistic by going beyond borders ».
A new plot, a new composition that does not only evoke the sense of smell. The original idea, developed by Piccioli together with Garance Delaye, general manager Valentino Beauty - was that of create a parallelism between the perfume, one of the most intimate elements that exist, and another sense, equally unique and powerful: the voice. It is not a difficult parallelism: the semantic fields are the same, both leave an invisible but memorable trace; both are composed of instantly recognizable notes, both represent the unique signature of a woman who expresses herself freely and forcefully. Voce Viva is "my voice, my strength" capable of making emotions vibrate, as the voice of any human being would. "As a woman and Maitre Parfumeur - continues Honorine Blanc - with this fragrance I wanted to capture today's trends and I wanted to give any people the freedom to choose what she likes, what makes her happy, what gives her pleasure. My priority was to go beyond my borders, to build something new, with wonderful ingredients, a bright texture and an addictive texture. So, let's let people discover the fragrance and live a new emotional experience ».
Evoking, in the name itself, the Italian sweet life, Voce Viva sounds like a call to life and the realization of one's dreams: Valentino Beauty's invitation is clear and expressed in two different ways. On the one hand there is the choice of one celebrity endorsement exceptional as Lady Gaga, vibrant and committed personality, with a powerful and immediately recognizable voice, finally always committed to celebrating emerging personalities for a world in which everyone can find their place. In short, a woman who breaks the mold, just like this fragrance, with its unexpected mix of vanilla and musk.
On the other hand, there is the will to respect the codes, the pillars of the Maison - Color, cool and couture - in the process of building the fragrance itself. The Color - Blanc concludes - comes from the fresh notes that explode in the head with juicy Calabrian bergamot, mandarin essence and ginger extract. The Cool comes from the base notes: the overdose of crystalline musk, vanilla and Australian sandalwood, which create a unique trail. Couture is our bespoke floral heart: the iconic Moroccan orange blossom absolute, golden gardenia and Indian morning jasmine. By using crystalline musk as the main ingredient and wrapping it with Australian sandalwood and vanilla, we were able to find the right balance between these three ingredients. With the others, we have managed to create a soft, salty, mineral, addictive texture ».
Finally, the pack also plays an important role starting from the choice of the red cap, modern and pop thanks to the fuchsia touch, and the shape of the bottle that invites you to take possession of the perfume, to assert yourself and to express your voice in the wake of Viva voice.
Browse the gallery with backstage photos exclusively for Grazia.it!
Voce Viva di Valentino: behind the scene with Lady Gaga
Also check out the video in which Lady Gaga talks about the new perfume!
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