Intimissimi launches the campaign dedicated to the inclusive bra
Intimissimi launches the campaign dedicated to the inclusive bra

Video: Intimissimi launches the campaign dedicated to the inclusive bra

Video: Intimissimi launches the campaign dedicated to the inclusive bra
Video: Jennifer Lopez for Intimissimi - Behind the Scenes of the Spring 2023 Campaign 2024, March
Anonim
Intimissimi
Intimissimi

An inclusive message, an invitation to body consciousness. In practice, then, to meet the demands of all women, Intimissimi expands the range of sizes of its lace bras … up to the seventh

The upcoming season will be a season of inclusive, conscious and sustainability-oriented sensuality: this is the mission of Intimissimi.

This is confirmed by the new campaign of the brand, focused on beauty, in all its forms, even the most generous. Which takes shape in a new collection of lace bras which speaks to all sizes, up to the seventh.

The message is clear: it aims to enhance every woman, it is an invitation to body consciousness: “Find your strength, find your beauty. Love yourself for who you are, because every woman is beautiful in her own way. The support you are looking for, beyond form, beyond functionality. Designed for your body, created for beauty.

Spokespersons are four different women, each with their own personality wearing the same bra.

To translate the message into practice, Intimissimi has expanded the sizes of numerous bra models up to the seventh. From the most iconic to the new models, from the underwire models to the softer and more unstructured ones, Intimissimi expands the cups, guaranteeing the badge combination of design, performance and accessibility that characterizes it.

Intimissimi (2)
Intimissimi (2)

An example is the bra campaign object, the Elena model - lightly padded V-shaped balcony with underwire. The intention is to satisfy any request for support and wearability, accommodating all needs and physicality without giving up an elegant and sensual garment.

To accompany the novelty of the size extension, a new lace made with 100% degradable polyamide yarn. It is a soft, comfortable, elastic fabric, also suitable for larger cups.

In addition, the flat texture that characterizes it, makes it imperceptible under any type of garment.

Sensuality but above all versatility for the everyday life of a woman who wants to feel feminine and self-confident.

All the garments made with this new lace are part of the #intimissicares project, devoted to constant improvement and lowering of the environmental impact. The lace, in fact, contains a degradable polyamide fiber that is disposed of about ten times faster than traditional polyamide and is also 100% recyclable.

On the title block of each item there is a QR code that allows customers to discover more detailed information on this new fabric on the Intimissimi website. The extension of sizes represents such a significant evolution that it was decided to make it explicit in the online shop as well. In fact, within the product sheet of the bras for which the extension of the sizes is foreseen, it will be possible to view the garment worn by different models based on the size chosen.

This improvement applied to e-commerce will allow customers to be able to see the details of the garment, having a real idea of fit and wearing.

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